McCann London
Senior Influencer Manager
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Senior Influencer Manager, McCann Content Studios (McCann London)
A bit about McCann Content Studios (MCS)
MCS is McCann’s global hub for social and influencer capabilities. MCS’s diverse mix of over 100 strategic thinkers, creatives, makers, innovators, and cultural connectors have one simple mission – to build enduring brands on social. MCS offers end-to-end social strategy, social-first creativity, community management, influencer marketing, paid social, and analytics, underpinned by a suite of proprietary tools. Their client roster includes Aldi, Nike, and X Box, among others.
McCann Content Studios London is part of McCann London, a creative agency dedicated to telling the truth and telling it well, because we believe when a truth is told well, things change for the better. Fuelled by an obsession with truth and the richness of a connected network, our work lives on the edge of mainstream culture, building enduring brands, growing businesses, and giving our people a platform to grow.
We’ve delivered joy with a little help from Snoop Dog, Katy Perry, Xtina, and Latto for ‘Did Somebody Say Just Eat’, helped L’Oréal show people ‘They’re Worth It’, given everyone the right to access great quality food most notably with Kevin the Carrot for Aldi, and put a ‘Priceless’ tag on Mastercard, to name a few.
A bit about the team
The Senior Influencer Manager is a key role within the Influencer arm of McCann Content Studios. The team are culturally curious and innovative, delivering global influencer-focused marketing solutions at scale. We are on a mission to create work which drives purpose, passion, and results, building communities through Influence.
A bit about the Senior Influencer Manager role
As Senior Influencer Manager, you’ll be responsible for crafting and managing influencer marketing campaigns and proposals on behalf of our clients. You’ll leverage your relationship management capabilities to seamlessly service our clients, maintaining a standard of excellence from the initial briefing process through to execution.
We’re looking for a driven individual with the ability to adapt new trends into incredible work. You’ll have an excellent understanding of talent management, content strategy, brand alignment, and performance analytics.
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Key duties and responsibilities
- Working with the wider team to execute best-in-class influencer marketing campaigns for various brands simultaneously
- Utilising your creativity and understanding of current trends to deliver innovative creator activations for our clients
- Adhering to best practices around campaign delivery, using influencer marketing tools alongside championing the implementation of new tools and processes
- Performing competitive analysis, industry research, assessment of best
- Showcasing inherent contractual understanding – ability to draft, negotiate, and execute robust influencer agreements, ensuring templates are up to date with the ever-evolving nature of the industry
- Using an existing network of contacts/relationships and industry knowledge to build and fast-track opportunities
- Keeping abreast of current projects in development; collaborating with the wider team to brainstorm and create new opportunities
- Displaying best-in-class activation and project management skills
- Taking ownership and accountability for work and projects
- Providing support and mentorship to junior members of the team, ensuring effective communication and collaboration
- Demonstrating high levels of commerciality and applying a keen understanding of the broader marketing environment
A bit about you
- A natural client services person, approachable, and very personable with a can-do attitude
- Highly organised and process-driven with strong time management and the ability to multitask and manage simultaneous projects, changing priorities when needed
- Thorough approach to solving problems and ability to mediate with a work ethic that embodies “how can we make this happen”
- A social media whiz with an ever-growing understanding of platforms and trends
- Detailed knowledge of data collation and influencer analytics
- Knowledge & experience in the implementation and optimisation of paid social campaigns – experience in Instagram, Facebook Business Manager, Twitter Ads, LinkedIn, and Snapchat
- Ability to conduct competitor analyses to understand how our clients’ competitors leverage influencers and identify any gaps or opportunities for our clients
- Advanced proficiency with digital analytics and social tools, as well as Excel, PowerPoint, and Creator IQ
- Adept in campaign tracking and utilisation of research tools and can adeptly synthesise insights from data, using insights and identified trends to inform future strategies and overall best practice approach
- A natural curiosity to be always learning our evolving industry - reading, watching, listening to stay abreast of cultural trends that can inform and impact our work
- Highly adaptive to changing client and team/business needs
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A bit about perks of the job
As well as the more standard benefits of holiday, pension, private medical insurance, life assurance, and group income protection, we offer:
- Three ‘Time Well Taken’ days throughout the year where we switch off collectively
- On-demand 1:1 mental health and coaching support through MyndUp (alongside a free Headspace membership)
- Subsidised on-site massages, haircuts, and manicures as well as cuddles from furry friends (we're a dog-friendly office)
- Free onsite breakfast, snacks, and drinks with regular ‘Lounge Nights’ in the office rooftop social space
- Lots of tools to help us grow from SPARK (our internal L&D platform) to LinkedIn Learning, as well as external opportunities with NABS, WACL, and the IPA, amongst others
- Your birthday off – because who wants to work on their birthday?
- A tree planted in your name for every year you celebrate your McCanniversary
- A Cycle to Work scheme and facilities including showers and hair styling appliances
- Discounts with partners such as Eataly, Merlin, and cinemas as well as access to independent financial advice
McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its forms. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Please let us know should you require any additional assistance or support during the process.
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