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Senior Influencer Strategist
Senior Influencer Strategist – Dyson
About Dyson
We are responsible for helping people understand how Dyson technology works—and why it’s different and better—by creating compelling, world-class content across every channel and market. Our work is fast-paced, collaborative, and deeply connected to Dyson’s mission of solving problems others ignore.
About the Role
We are developing and supporting the strategic direction and execution of Dyson’s approach to influencers globally, across Home technologies.
Key Responsibilities
Influencers:
- Lead and create Dyson’s global influencer strategy and concepts for Home products, collaborating with Home Business Unit commercial and PR teams.
- Work with Dyson’s internal creative agency and social teams to embed influencers and creators into campaigns and ideas.
- Oversee global talent financial management, contract negotiations, agent relationships, briefs, and media integration where relevant.
- Manage Dyson’s external influencer agency relationship, assessing campaign performance for insights and opportunities.
- Share best practices on influencer campaigns across markets and regions.
- Ensure on-time delivery of assets for new product launches with relevant business units.
- Work across earned, owned, and paid channels.
- Stay ahead of influencer content trends for maximum exposure.
- Deliver influencer and social reporting, integrating social data into broader marketing strategies.
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Partnerships:
- Driving Dyson’s global brand partnership strategies for Home technologies.
- Co-author product campaigns—including launch and sustain activities.
Social:
- Implement Dyson’s social media strategy with a focus on Home technologies.
- Lead on campaign thinking for new product launches and campaigns.
What We’re Looking For
- 7+ years’ experience in influencer marketing, ideally in home, technology, luxury, or industrial design.
- Cross-functional influencer campaign experience working with paid, owned, and earned teams.
- Experience across multiple social media platforms—expertise in creative, editorial, digital marketing and the blending of social and influencer strategy.
- Strong project management skills for managing multi-stakeholder initiatives.
- Competency in legal contract development for partners and influencers.
- Familiarity with industry influencer management tools (Lefty experience is a bonus).
- Tech-savvy in identifying and assessing influencers.
- Dynamic personality, excellent collaboration and communication, and a passion for driving results in a fast-moving environment.
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About You
You are passionate, organised and proactive, thriving in fast-paced, collaborative environments. You’re detail-oriented with proven expertise in global influencer strategy and maximizing content exposure across channels.
Why Join Dyson?
At Dyson, rewards extend beyond salary and bonuses. Our benefits package—covering financial, lifestyle, and health support—evolves with you at every life stage. Our campus workplace fosters innovation, creativity, and belonging—we don’t offer hybrid arrangements; in-person collaboration fuels our success.
#LI-RK2
At Dyson, we embrace diversity and hardwiring equality and inclusion for a more powerful team. Equal opportunities are for all, regardless of race, colour, religion, gender identity, age, disability, or any other dimension.
We’re a start-up at heart at 14,000+ strong and in over 80 countries. We innovate and empower pioneering minds—both in our products and how we work. From education initiatives to breakthrough designs, we push boundaries to build the future. Guided by respect and ambition, we turn ideas into impact.
Solving what others have ignored—first—is how we change the world. Let’s reinvent together.
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