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Senior Influencer Strategist
About Us
We are responsible for helping people understand how Dyson technology works—and why it’s different and better—by creating compelling, world-class content across every channel and market. Our work is fast-paced, collaborative, and deeply connected to Dyson’s mission of solving problems others ignore.
About The Role
We are responsible for helping people understand how Dyson technology works - and why it’s different and better - by creating compelling, world-class content across every channel and market. Our work is fast-paced, collaborative, and deeply connected to Dyson’s mission of solving problems others ignore.
What we’re looking for: A dynamic, passionate and well-organised Senior Influencer Strategist, to develop and support the strategic direction and execution of Dyson’s approach to influencers globally, across Home technologies.
The role involves leading the global strategy and ideation for influencers, alongside governance and suggestion of key profiles. These strategies are usually executed at a market level, with local stakeholders and agencies selecting and contracting the local talent. There’s also scope to suggest and place influencers and creators into the heart of global creative and social campaigns, influencing the ideas from the central campaign team.
Influencers:
- Lead and create Dyson’s global influencer strategy and concepts across Dyson’s Home product portfolio, in partnership with the Home Business Unit commercial and PR teams, across a global annual calendar, new product campaigns and social campaigns.
- Collaborate with a top-notch internal creative agency and social team to bake influencer and creators into the hearts of new campaigns and ideas, from multiple fast-paced global product campaigns to content opportunities.
- Where relevant for global talent - support proactive global budget management, contract negotiations, agent relationships, briefs and integration into media, PR, content and marketing programs.
- Manage and lead the central external influencer agency relationship, to analyse and assess global campaign performance to provide valuable insights and opportunities.
- Share insights and best practices for influencer and event activity across markets & regions.
- Ensure on-time delivery of all assets for new product launches, in partnership with the BUs.
- Work closely with Dyson’s creative, social, PR and commercial teams to ensure that relevant content is leveraged across earned, owned and paid channels.
- Remain on the pulse of influencer content trends to ensure creative, maximum exposure.
- Support the delivery of Home Business Unit, region and market influencer reporting & processes to create actionable insights for future product launches and social media programs; integrate social data into broader digital marketing reports to ensure data-driven content decisions and circulate strategies and learnings between markets.
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Partnerships:
- Globally lead, strategies and implement Dyson’s approach to global brand partnerships for Home technologies.
- Identify and build out new product campaigns, inclusive of the co-authoring on tease, launch and sustain campaign activities for each product.
- Work closely with Dyson’s creative, content, PR and commercial teams to ensure that content is leveraged across earned, owned and paid channels.
- Remain on the pulse of brand content and influencer trends to ensure maximum exposure in relevant premium opportunities.
Social:
- Support the implementation of Dyson’s social media strategy, in partnership with broader social strategy team, taking a specific view on Home technologies.
- Support and lead on strategic thinking for new product launches, new campaigns & always-on content.
About you
- 7 + years’ experience in influencer marketing – in-market or global.
- Experience in home, technology, luxury, industrial design. Multi-category brand background is a plus.
- Cross-functional influencer campaign management – working with teams across paid, owned and earned.
- Multi-platform: Experience working across a range of social media channels with competency in combining creative thinking, editorial, digital marketing and social media.
- Project management skills: including experience of working across complex multi-stakeholder initiatives.
- Strong presentation and executional skills.
- Proven ability to develop legal contracts for partners and influencers.
- Experience working with influencer and content management tools – experience with Lefty is a bonus.
- Confident, collaborative, and communicative with a desire to thrive in a fast-paced environment.
- Impeccable attention to detail.
- Understands influencer search tools and platforms to assess the effectiveness of an influencer.
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Benefits
At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.
Working policy
At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation, but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
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