GOAT & Partners Ltd
Senior Insight Analyst
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Senior Insight Analyst
GOAT Interactive is the online division of the Editec Group. The objective of GOAT Interactive is to use the vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 22 countries, GOAT represents the largest group of gaming brands on the continent.
To help us continue on our already impressive growth trajectory, we’re on the lookout for a Senior Customer Insight Analyst. This person will help us build a data led decision making culture; focusing on the impact of promotional activity and web development, to deliver an improved customer experience, as well as commercial value to the business.
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What you’ll be doing day to day
- Lead the development of new web reporting methods, to drive actionable insight on how to improve user experience and customer retention.
- Effectively communicating actionable insight to the key stakeholders across the business.
- Conducting ad-hoc analysis to support a range of initiatives.
- Helping to develop a ‘Data-Led’ culture, though the provision of accurate insight.
- Help with the maintenance of reliable data delivery and provide feedback on how this could be further developed.
What your background looks like
- At least 3 years’ experience within analytical roles, with a strong track record of providing actionable insight.
- High level of proficiency using Google Analytics.
- Proven experience analyzing user acquisition funnels and user experience.
- Be a strong communicator, with the ability to present results to stakeholders at all levels of the business.
- Previous experience using Content Square is a significant bonus.
- Advanced Excel skills.
- Able to manage a number of projects side by side and effectively time manage.
- Gambling industry experience would be preferable (Sportsbook, Casino & Lotto).
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