SMG
Senior Insight Executive
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Senior Insight Executive – Morrisons Media Group
📍 Location: Hybrid – 2 days a week at Hilmore House, Bradford
💰 Salary: From £33,000 + 10% discretionary bonus
📈 Level: Senior Executive
Help shape the future of retail media with data that drives real decisions.
If you're passionate about turning data into compelling stories, influencing marketing strategy, and helping some of the UK's biggest brands make smarter decisions, this could be your next move.
As a Senior Insight Executive within Morrisons Media Group (MMG), you'll transform customer behaviour, sales performance and campaign results into insights that shape how brands invest their marketing budgets. You'll become the go-to expert for MoreViu, Morrisons' customer insight platform, helping unlock its full potential across the business while delivering insight that creates real commercial impact.
This is a fantastic opportunity to work at the heart of one of the UK's fastest-growing retail media businesses, collaborating with clients, strategists and media specialists to influence campaigns from planning through to measurement.
What you'll be doing:
- 📊 Turn customer, sales and campaign data into actionable insights that influence brand strategy and media investment.
- 🚀 Become the expert in MoreViu, driving adoption of Morrisons' customer insight platform across MMG.
- 💡 Identify customer trends, growth opportunities and audience behaviours that help brands grow.
- 📈 Demonstrate campaign effectiveness through meaningful analysis and compelling storytelling.
- 🤝 Partner with Client Services and Connected Media teams to support planning, pitches and commercial conversations.
- 🎯 Translate complex data into engaging presentations that clients genuinely understand and value.
- ⚡ Continuously improve MMG's analytical capabilities, tools and ways of working.
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What we're looking for:
Essential
- Experience analysing customer, retail or commercial datasets.
- Strong understanding of how retailers, brands or category teams use customer insight.
- Ability to turn analysis into clear, engaging commercial recommendations.
- Experience creating client-ready presentations, not just reports.
- Excellent communication and stakeholder management skills.
- Highly organised with the ability to manage multiple priorities.
- Curious, proactive and naturally analytical.
- Advanced Excel skills.
Nice to have
- Experience with customer insight platforms such as MoreViu, Kantar, Circana, Dunnhumby or Nectar360.
- Retail media experience.
- Campaign measurement or effectiveness analysis.
- Customer segmentation or audience planning.
- SQL or data querying experience.
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Why join SMG?
At SMG, we're pioneers in connected commerce marketing, helping retailers and brands build smarter, more meaningful connections with shoppers.
Since 2008, we've combined cutting-edge technology, customer data and creative thinking to deliver retail media that drives measurable growth. We're ambitious, collaborative and constantly pushing what's possible - and we're looking for people who want to do the same.
Whether you're building deep expertise or exploring new opportunities across the business, you'll be supported to grow your career in an environment where fresh ideas are encouraged and everyone can make an impact.
What's in it for you?
- ✨ 10% discretionary bonus
- 💚 £1,800 annual Wellbeing Fund (on top of your salary)
- 🧠 Free Headspace subscription
- 🎓 £500 annual Learning ("Uni") Fund
- 🌴 Four additional Wellbeing Days each year
- 🎉 Summer & Winter conferences and regular team celebrations
- ⏰ 4pm finish every Friday
- 🏡 Flexible hybrid working
Don't tick every box? Apply anyway.
We're passionate about building diverse teams and know that great candidates don't always meet every requirement. If you're excited by the role and believe you can make an impact, we'd love to hear from you.
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