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Senior Lead Creative - AI & Tech
Senior Lead Creative (AI Platform) – London
About the Role
This position is based in our Marketing & Technology service in London. At DEPT®, we combine data, technology, creative and paid media to tackle brands’ business challenges and drive revenue through cutting-edge digital marketing solutions, including:
- Social media campaigns
- Influencer marketing
- TTL (360°) ad campaigns
- Augmented reality (AR)
- AI & innovation
Our clients include eBay, easyJet, Just Eat Takeaway, and PepsiCo.
Our client brief demands creative versatility—expecting you to deliver on everything from standard business-as-usual work to high-stakes creative sprints and full global productions. You must be confident handling a range of creative demands efficiently.
You’ll collaborate with:
- Creatives, designers, producers & cross-functional teams
- Global creative teams (working across UK, US, EU markets)
- Stakeholders & decision-makers (clarity, speed, and collaborative problem-solving are critical)
You’ll thrive in an environment where curiosity, speed, and innovation fuel both your creative output and our collective process.
Key Responsibilities
Creative Direction & Delivery
- Develop award-winning, boundary-pushing ideas that align with client objectives
- Ensure on-brand, on-brief work delivered on-time and within budget
- Foster a high-performance creative environment, mentoring & guiding your team
- Continuously refine and evolve DEPT®’s creative process, integrating best practices
- Work closely with account management to support operational efficiency
- Lead accountable in new business pitches, positioning DEPT® as leaders in marketing innovation
Innovation & Trend-Spottery
- Stay ahead of AI advancements, advertising trends & pop culture
- Drive experimentation with new tech (e.g., AR, AI, experimental formats)
- Expand DEPT®’s creative offering through emerging platforms & methodologies
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Stakeholder & Presentation Excellence
- Present work with clarity and confidence to internal & external stakeholders
- Champion craft, detail-orientation, and precision (even in small creative choices)
What We’re Looking For
Skills & Experience
Critical Requirements
- AI-native思维: Unshakeable belief in AI’s potential, with genuine interest in how it shapes creativity, marketing, and business outcomes
- Broad, AI-infused creative portfolio: Strong examples of AI-driven campaigns, tool-led storytelling, and experimental work
- Proven ability in AI-powered concepting & delivery: Bonus if you’ve used AI to generate high-quality output (generative image/ImageGen expertise highly considered)
- Deep understanding of digital campaign ecosystems (platform mechanics, strengths, and limitations)
- Proficiency in Figma (or willingness to upskill)
Soft Skills & Traits
- Cultural motivator: Inclination to uplift the creative team—offering guidance, mentorship, and constructive feedback
- Curiosity-driven worldbuilder: Passionate about exploring emerging media, interdisciplinary ideas, and cross-platform innovation
- Agile collaborator: Comfortable working autonomously, refining work in fast-paced sprints, and collaborating across timezones & disciplines
- Disciplined hustler: Proactively seeks opportunities to innovate and grow DEPT®’s creative edge
What We Offer
Workplace & Culture
- Flexible hybrid policy – Choose how often you come into the studio
- Employee choice: Choose from Bupa or MediCash medical providers
- 35+ days holiday per year (25 days + bank holidays + birthday off)
- UK pension contributions (0.8% employee, 12.3% employer)
- Employee Assistance Programme (EAP) & mental health support
- Ride-to-work scheme (£80 subsidy per month)
- Enhanced parental & family policies (longer leave for birthparents, inclusive adoption policies)
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Growth & Initiative
- Certifications & training budget – Invest in your development
- DEPT® Cares Month (annual) – Volunteering program with local charities
- Trust & freedom to run: Do impactful work without bureaucratic gatekeeping
- Shared wins: Celebrate successes as a culture
Mission-Driven Purpose
- Certified B Corp® since 2021
- Named “Agency of the Year” (The Lovies) & (Webby Awards)
- Valley of the most impactful brands – small & global, tech-driven & legacy brands, B2B & B2C
Who We Are
We’re Growth Invention at the intersection of marketing + technology. Our clients call on us to crises—real-time innovation during times of change.
Cruises power the DEPT® mindset: better together, relentlessly curious, and a culture where getting ‘sh*t done’ matters more than insistence on perfection. Whether you collaboratively brainstorm or rachet out alone, this is a space that empowers.
DEPT® deeply values diversity as a competitive advantage and encourages courageous applications. If you’re passionate about creative vision—but haven’t yet confirmed every single ‘perfect’ line on a job description—apply anyway.
Adjustments available: Communications, interviews, workspace, anything that fosters inclusivity during your journey.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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