Compassion in World Farming
Senior Legacy Marketing Manager (UK and International)
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Senior Legacy Marketing Manager (UK and International)
Compassion in World Farming International is a global movement transforming the future of food and farming. Lead our UK and international legacy marketing programme and help inspire supporters to leave a lasting gift for farm animals, people and the planet.
Role type: Full time; Permanent
Location: Godalming, Surrey - HQ. Hybrid working pattern 2x days per week in the office: Tuesdays & Thursdays. The office is located close to Godalming station, with direct trains from/to London Waterloo in approximately 45 minutes.
Salary: £45,000 to £50,000 per annum (depending upon skills and experience)
About the role
As our Senior Legacy Marketing Manager (UK and International), you’ll lead the strategic development and delivery of Compassion in World Farming’s legacy marketing programme across the UK and internationally. This is a vital role within our Global Fundraising team, helping to shape a sector leading legacy strategy that inspires supporters to leave a lasting gift for farm animals and the planet.
As part of this exciting role, you’ll be responsible for:
- Legacy strategy and coordination – Leading the development of Compassion’s UK and international legacy marketing strategy, reporting on KPIs and identifying opportunities to strengthen engagement and investment.
- UK legacy marketing delivery – Overseeing and delivering legacy communications across direct mail, email, social media, website content, events, supporter engagement and promotional campaigns.
- International legacy delivery – Supporting fundraising teams in France, Italy, the Netherlands, Spain, the USA and Poland to deliver locally relevant legacy campaigns, content, training and enquiry handling.
- Supporter care – Responding sensitively and efficiently to legacy enquiries and helping colleagues feel confident talking to supporters about gifts in wills.
About you
To succeed as our Senior Legacy Marketing Manager (UK and International), you’ll be a confident and strategic legacy marketing professional with a strong track record of delivering impactful campaigns that inspire supporters to leave a very special gift. You’ll bring a deep understanding of legacy fundraising, ideally gained within the charity or NGO sector, and feel comfortable working across both UK and international markets.
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You’ll be highly organised, proactive and detail-oriented, with the ability to craft compelling messages for direct response and manage multi-channel campaigns.
Skills and experience you’ll need to bring as part of this role:
- Track record and knowledge of legacy marketing and legacy strategy, ideally as a practitioner.
- Strong understanding of direct marketing, digital marketing or supporter fundraising, with excellent copywriting and creative skills.
- Proven strategic planning skills, with the ability to manage budgets, suppliers, data and reporting.
- Experience of working collaboratively with international teams across multiple countries and time zones.
- Ability to engage supporters with sensitivity, care and confidence, including through legacy events and enquiry handling.
- Proficiency in relevant fundraising or database systems, ideally Salesforce CRM.
- A demonstrable interest in farm animal welfare issues and Compassion’s mission.
If you don’t meet every requirement but believe you could thrive in this role, we encourage you to apply.
Why join us
This is a rare opportunity to lead a global legacy marketing programme that directly supports a mission to end factory farming.
We offer a supportive, flexible workplace with a strong focus on wellbeing and development, including:
- 25 days annual leave + bank holidays
- Health Cash Back Plan and 24/7 GP access
- Employee Assistance Programme and MHFA support
- Premium Calm App subscription
- Electric car scheme available
- Defined contribution pension scheme
- Enhanced discretionary sick pay
- Hybrid working model (role and location dependent)
- Free onsite parking and office next to mainline station
- Cycle Benefit scheme and other savings options
- Ongoing learning and development opportunities
How to apply and key dates
If you’re ready to make a global impact, we’d love to hear from you. Please submit your CV and a cover letter outlining how you meet the Person Specification. To support a fair and unbiased recruitment process, we kindly ask that you do not include a photo in your CV.
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Please note that we may begin interviews on a rolling basis, so early applications are encouraged.
Closing date: Friday 14 August 2026
1st Stage (Teams) Interview: Week commencing 17 August 2026
2nd Stage (Face to Face at HQ) Interview, with task: Week commencing 24 August
“Join us in building a more compassionate future for animals, people, and the planet.”
As part of Stage 1 interviews, shortlisted candidates may, for some roles, receive pre‑shared, values‑based interview questions to support a positive candidate experience. If you require any adjustments during the recruitment process, please let us know, we’re always happy to support candidates.
About Compassion
Compassion in World Farming International is a leading global organisation working to end factory farming. Founded in 1967 by British farmer Peter Roberts, we’ve spent over 50 years driving change, successfully campaigning to ban cruel practices such as barren battery cages, veal crates, and sow stalls across the UK and Europe.
Our work combines advocacy, campaigning, and collaboration with policymakers and businesses to promote animal welfare and sustainable food systems. We envision a future where animals are treated with compassion, and farming supports both people and the planet. To learn more about our mission, culture, and opportunities, please explore our Candidate Pack, and Careers Page.
To comply with legal requirements in the UK and internationally, all applicants must be able to demonstrate their right to work in the country where the role is based.
Compassion in World Farming is absolutely committed to providing equal opportunities for everyone regardless of their background. We value diversity and live experience and acknowledge the underrepresentation of people from certain backgrounds, both within our organisation and across the sector. We welcome applications from underrepresented groups, whether these be of ethnicity, gender, identity, religion, physical ability, sexual orientation or other.
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