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Senior Manager, Activation – MM&D
WPP Media Solutions, UK (Hybrid Role)
About WPP Media
WPP is the trusted growth partner for the world’s leading brands, leveraging exceptional talent, trusted data, intelligence, and partnerships to transform growth through its pioneering WPP Open agentic marketing platform.
WPP Media is WPP’s AI-driven media operating unit, delivering personalised media at scale via integrated media, data, and partnerships – connected through an intelligent ecosystem where clients gain real-time insights into campaign performance.
About WPP Media Solutions
WPP Media Solutions (MM&D) specialises in proprietary opt-in media offerings, combining premium inventory with addressable customer signals and advanced technologies. Our portfolio enables:
- Cross-platform AI optimisation
- Family-funded creative storytelling
- Robust performance measurement
Role Summary
The Senior Manager, Activation ensures service excellence within campaign activation, aligning operations with strategic objectives. Key functions include:
- Primary campaign ownership: Guiding a high-value subset of agency campaigns
- Collaboration: Partnering with Activation Associate Directors and internal teams
- Performance optimisation: Driving KPIs, resolving escalations, and leading project initiatives
- Team development: Mentoring Activation Executives and championing their growth
Core Responsibilities
Campaign Management & Strategy
- ✅ Take autonomy over campaign activation for priority clients
- ✅ Oversee high-spend/high-impact campaigns within budget targets
- ✅ Supervise monetisation processes, optimise billing workflows
- ✅ Declare proactive margin targets via strategic insights
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** AI-Driven & Data-Informed Test Design**
- ✅ Lead A/B testing strategies and multi-variant experimentation
- ✅ Advise AI-driven measurement solutions for cross-channel efficiency
- ✅ Reshape workflows using advanced automation and data tools
People Leadership
- ✅ Manage Campaign Executives: develop skills, track progress
- ✅ Provide coaching/feedback to drive performance
- ✅ Deliver knowledge-sharing workshops with cross-team partners
Client & Stakeholder Engagement
- ✅ Liaise as primary liaison for agency-campaign control points
- ✅ Facilitate internal ?shared goals with Solutions Planning
- ✅ Represent WPP Media at client forums (tactical concerns → opportunity alignment)
Problem-Solving & Troubleshooting
- ✅ Resolve complex campaign issues using advanced analytics
- ✅ Champion process innovations to mitigate inefficiencies
Commercial & Financial Accountability
- ✅ Prioritise margin-friendly activations, tracking revenue drivers
- ✅ Streamline monetisation, ensuring cost-effective billing processes
Knowledge & Experience
Essential
✔ Programmatic advertising: hands-on experience in DSP and SSPs (e.g. The Trade Desk, DV360, Meta Business Manager) ✔ Campaign management: orchestrating client-role targeting, bid optimisation, and formula execution ✔ Paid social mastery: Agencies include Meta, Pinterest, TikTok, LinkedIn budgeting ✔ Operational excellence: Analysis-driven culture with iterative learning ✔ Excel & B2B system agility: SQL penetration is a plus
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Nice-to-Have
🔹 Knowledge of first-party data convergence 🔹 Preferred supplier relationship training (against DMPs & CRM plenitude)
Cultural Fit
Candidates must embody WPP Media Values: 💡 ‘Be Extraordinary’: Lead collaboratively for Creativity x Impact 📌 ‘Open Environment’: Champion transparency and trust 🚀 ‘Optimistic Leadership’: Insist goals are exceeded while furnishing growth for others
Life & Benefits at WPP Media
Growth & Development
🔹 Global WPP Media & WPP networking 🔹 Sector-leading digital advertising training (harness Open Intelligence) 🔹 Real-time mentorship from AI+Data divisors
Employee Perks
🏢 Hybrid schedule (4 days office-based ± flexibility) 💧 Competitive healthcare, pension, dental, private medical insurance 🎃 Competitive PTO policy 🍽️ Discounts via WPP’s partner perks (preferred offers) 💆 Wellness initiatives: mental health days + guilds (Designer, ERGs, etc.)
Commitment to Diversity
🌍 0% compromised progress for marginalised voices 📜 Benefits extend across all protected characteristics
Key Visits & Signposts
“A UK-based role. Applicants must hold secure work rights.” 📄 Privacy Notice: wppmedia.com/privacy-policy
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