• Creative Content Production:

  • Write the entire asset suite directly (blog posts, landing pages, ads, emails, white papers, social content, sales materials, video scripts) from a single brief.
  • Produce polished, publication-ready content with minimal delegation.

• SME & Product Alignment:

  • Partner with the Product Marketing team to ensure campaigns align with product positioning and support go-to-market priorities.
  • Extract insights from SMEs efficiently—ask the right questions, validate technical accuracy, and translate complex claims into clear, non-specialist language.

• Design & Digital Briefing:

  • Brief and coordinate design and digital partners, ensuring execution aligns with the campaign’s intent.

• Strategic Prioritization:

  • Sequence and prioritize assets based on campaign KPIs and audience behavior, backed by clear logic.

• Editorial Quality Control:

  • Maintain Signant’s editorial standards across all output, ensuring consistency and quality throughout the pipeline.

• Content Reusability:

  • Build and maintain a pre-approved content library to enable rapid campaign assembly, minimizing redundant work.

• AI & Search Optimization:

  • Structure content for AI discoverability using Attention Economy Optimization (AEO) to improve presence in AI-generated answers and zero-click search environments.

• Performance Review & Adaptation:

  • Partner with the Digital Marketing team to evaluate campaign performance 4 weeks in, adjusting content and sequencing as needed.
  • Contribute to the monthly campaign metrics review.

• Team Leadership:

  • Manage the Marketing Writers, providing clear direction, structured feedback, and acting as lead editor for externally published content.

Preferred Qualifications

Education:

• Bachelor’s degree in Marketing, Communications, English, Journalism, or related field, or equivalent demonstrated capability.

Experience:

• 5+ years in B2B content marketing and campaign execution with end-to-end ownership across formats such as blogs, white papers, ads, emails, landing pages, and video.
• Proven ability to own campaigns from brief to publish, organizing assets, coordinating cross-functional contributors, managing timelines, and delivering finished content without constant oversight.

Writing & Editing Skills:

• Full-spectrum writing expertise across formats, producing clean, polished output independently.
• Fluent in clinical/scientific language tailored to audiences like VP Clinical Operations, CMOs, biostatisticians, Principal Investigators, in regulated claims environments.

Project & SME Management:

• Strong project management instincts—managing multiple priorities, dependencies, and trade-offs under time pressure.
• Superior SME management skills, including structured interviews and technical content reviews without dictating editorial changes.

Sean’s SEO, AI & Data:

• Practical use of AI tools as research and production aids with sound judgment on human oversight.
• Ability to interpret campaign performance data and modify content sequencing accordingly.

Content Creativity & Strategy:

• Sharp editorial instincts and unique points of view that engage audiences and align with their needs.

Desired Qualifications

• Experience in life sciences, clinical research, health technology, or similarly complex/regulated industries.
• Specifically, familiarity with eClinical trialing and content under expert clinical/scientific scrutiny where source attribution and commercial review are required.
• Proficiency with SEO/AEO tools (e.g., Semrush, Ahrefs).
• Exposed to generative AI tools as an everyday productivity-driven asset.
• Experience managing or mentoring writers and contributing to shared editorial playbooks.

Why Signant Health?

At Signant Health, your work has direct real-world impact. Every contribution—whether it’s accelerating clinical research or launching new treatments to patients— improves lives globally.

You’ll join a collaborative, innovative environment where:

• Science, technology, operations expertise converge to address complex clinical trial challenges.
• You can grow your career by growing with us—no stagnation. Ever.
• You’re part of shaping the future of faith in speed and accuracy in healthcare.

If you’re driven to restore purpose to marketing in a high-stakes industry, work with thoughtful peers, and are hungry to make measurable change in clinical research and digital health, Signant Health is your destination.

Culture Statement

At Signant Health, we don’t just accept differences—we honor, support, and nurture them. Our values create detail:

• An inclusive workplace where every team member feels valued.
• Vibrant communities for employees, clients, and the global health ecosystem we serve.

We proudly commit to equal employment opportunity, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.

All candidates are required to go through a thorough background check and identity verification prior to their start date to confirm employment eligibility.