Signant Health
Senior Manager Content and Campaigns - Marketing
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Senior Manager, Content Marketing & Campaigns
Marketing | Remote — United States
About Signant Health
At Signant Health, we help bring life-changing treatments to patients faster. We are a global evidence generation company that supports clinical trials with smart technology, scientific expertise, and hands-on operational support — so better data leads to better decisions in healthcare. We embrace AI and advanced technologies to enhance every aspect of what we do, from data analysis to operational efficiency.
Our teams work at the intersection of science, technology, and patient experience, delivering digital solutions powered by AI innovation that make clinical trials more efficient, more accurate, and more accessible around the world. Trusted by leading pharmaceutical companies and CROs, our platforms and services support studies across more than 90 countries and have contributed to hundreds of new drug approvals.
If you are motivated by meaningful work, global impact, and innovation in clinical research and digital health — including the opportunity to work with cutting-edge AI technologies — you will find purpose and opportunity at Signant Health.
About The Role
This role owns campaign execution from brief approval through launch. You take a campaign brief and drive it all the way to market: build the asset plan, sequence the work, extract insight from SMEs, write the content, brief design and digital, hold the timeline, and ensure deliverables meet the standard Signant's audience expects. This is a highly hands-on role — you are the connective tissue across every function that touches a campaign.
Writing is the core capability that makes this possible. You produce campaign narratives, landing pages, ads, emails, white papers, social content, sales enablement, and video scripts. Signant's buyers are highly specialized — clinical scientists, biostatisticians, VPs of Clinical Operations, and executive decision-makers running complex global trials. Content needs to stand up to expert scrutiny while remaining clear and accessible. You also use AI to move faster without sacrificing quality, and structure content to earn presence in AI-generated answers as well as traditional search.
What You Will Do
- Own campaign execution end-to-end: build the asset plan, track progress, flag blockers early, and ensure deliverables ship on time and on brief, acting as the campaign orchestrator across writers, design, digital, and SMEs.
- Write the full asset suite from a single brief — blog posts, landing pages, paid ads, email and nurture sequences, white papers, organic social, sales enablement, and video scripts — from first draft to final with limited reliance on delegation.
- Partner with Product Marketing and subject matter experts to align campaigns with product positioning and ensure assets support go-to-market priorities.
- Extract insight from SMEs at speed: come prepared, ask the right questions, and translate technically accurate claims into language that lands with non-specialist buyers.
- Brief and coordinate design and digital partners, owning the briefing relationship and ensuring execution reflects the intent of the brief.
- Sequence and prioritize the asset build based on campaign objectives and audience behavior with clear, defensible logic.
- Maintain Signant's editorial standards across all output, ensuring quality and consistency of your own work and content moving through the campaign production workflow.
- Build and maintain a library of reusable, pre-approved content blocks so campaigns can be assembled efficiently rather than rebuilt from scratch.
- Structure content for AI discoverability by applying AEO principles so Signant earns presence in AI-generated answers and zero-click environments.
- Partner with Digital Marketing to review campaign performance and adjust content and sequencing decisions four weeks into each campaign. Contribute to the monthly campaign metrics review.
- Manage the Marketing Writer: set clear direction, provide structured feedback, and serve as lead editor for externally published campaign content.
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Preferred Qualifications
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field, or equivalent demonstrated capability.
- 5+ years of B2B content and campaign execution experience with end-to-end ownership across multiple formats and channels.
- Proven ability to own a campaign from brief to publish: building the asset plan, coordinating contributors, managing timelines, and delivering quality without constant oversight.
- Full-spectrum writing ability across campaign formats, producing polished, publication-ready content directly.
- Strong project management instincts; comfortable managing multiple workstreams, dependencies, and trade-offs under time pressure.
- Ability to write with clinical and scientific credibility for specialist audiences — VPs of Clinical Operations, CMOs, biostatisticians, Principal Investigators — within a validated claims environment.
- Strong SME management skills, from structuring expert interviews to validating technical content without turning SMEs into editors.
- Fluent use of AI as a production and research tool, with clear judgment on where human editorial oversight is required.
- Ability to interpret campaign performance data and use it to make content and sequencing decisions.
- Strong editorial instinct and point of view on what earns attention and delivers value for the audience.
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Desired Qualifications
- Background in life sciences, clinical research, health technology, or similarly complex, regulated industries — eClinical experience a strong plus.
- Experience writing content that must withstand expert scientific or clinical scrutiny, including environments where claims require source attribution and commercial review.
- Familiarity with SEO/AEO tools (e.g., Semrush, Ahrefs) and use of generative AI tools as part of a daily production workflow.
- Experience managing or mentoring writers and contributing to shared editorial processes or playbooks.
Why Signant Health?
At Signant Health, your work has real impact. Everything we build, support, and deliver helps advance clinical research and bring new treatments to patients faster — improving lives around the world. Our teams combine science, technology, and operational expertise to solve complex clinical trial challenges, and every role contributes to that mission.
We offer a collaborative, global environment where you can grow your career while working alongside experts across clinical, technology, data, and operations, with opportunities to learn, take ownership, and drive meaningful innovation — not just maintain the status quo.
If you are looking for purpose-driven work, smart colleagues, and the opportunity to help shape the future of clinical research and digital health, Signant Health is the place to do it.
At Signant Health, accepting difference isn't enough — we celebrate it, we support it, and we nurture it for the benefit of our team members, our clients, and our community. We are proud to be an equal opportunity workplace and an affirmative action employer, committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. Prior to their start date, all candidates are required to be verified through a thorough background check and identity verification to confirm eligibility for employment.
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