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Senior Manager Ecommerce
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Senior Manager Ecommerce
Senior Ecommerce Manager – Luxury Womenswear Fashion 5 days office based | East London
About the Role
An established international luxury women’s fashion brand, renowned for its modern design aesthetic and global customer base, seeks a commercially savvy Senior Ecommerce Manager to steward its digital growth. This high-visibility position directly impacts business performance. The ideal candidate thrives in a founder-led team, embodying collaboration, entrepreneurship, and a drive for growth.
You will oversee ecommerce operations—trading, optimisation, and digital performance—within a dynamic and fast-paced environment. Your focus will deliver online revenue growth while ensuring the customer experience aligns seamlessly with luxury positioning.
Key Responsibilities
- Drive ecommerce KPIs: Own and escalate revenue, conversion rates, and average order value.
- Paid digital marketing expertise: Profound understanding of Meta advertising and performance marketing metrics.
- Data utilisations: Leverage Shopify, Google Analytics, and reporting tools to track site performance, generating actionable insights.
- Strategic pricing & promotions: Develop markdown, pricing, and promotional tactics to balance margins and inventory objectives.
- Content & creative leadership: Oversee e-commerce photography shoots and product launches, ensuring alignment with brand and commercial goals.
- Trading & analytics: Lead weekly and monthly trading analyses, identifying growth opportunities and optimising commercial decisions.
- Platform management: Maintain and enhance the Shopify platform to deliver a flawless customer journey.
- Category & merchandising: Oversee category management and onsite merchandising to maximise sell-through.
- CRO & UX improvement: Identify and implement conversion rate optimisation (CRO) and user experience (UX) enhancements for higher engagement and conversions.
- Agency management: Coordinate external paid media and digital marketing agencies, ensuring strong ROI and performance delivery.
- Team leadership: Support and manage a junior e-commerce assistant.
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About You
- 3–7+ years’ experience in ecommerce, digital trading, or performance roles, preferably within luxury or premium women’s fashion.
- Essential skill: Ability to manage and challenge external digital agencies to meet performance targets.
- Proven track record of driving e-commerce growth and conversion optimisation.
- Technical prowess: Extensive hands-on experience with Shopify and e-commerce operations.
- Commercial acumen: Strong understanding of digital trading strategies, margins, and online growth levers.
- Agency agility: Confident in negotiating and pushing external partners towards optimal results.
- Analytical & strategic mindset: Proactive and decisive, comfortable owning outcomes.
- Fits cultural fit: Thrives in agile, lean environments, balancing strategic vision with practical execution.
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