Hilton
Senior Manager, Marketing Measurement & Effectiveness - EMEA
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Job Description
Hilton is seeking a Senior Manager of Marketing Measurement & Effectiveness to drive the evolution of our measurement capabilities across EMEA. This role will define how we assess marketing and loyalty performance, embed a culture of experimentation and evidence-based decision making, and drive greater commercial impact from our marketing investments.
Responsibilities
What will I be doing?
This role sits at the centre of marketing, loyalty, and media teams and will play a critical role in ensuring marketing effectiveness is understood, measurable and continuously improving across the EMEA region.
As a Senior Manager of Marketing Measurement & Effectiveness you will be responsible for performing the following tasks:
- Act as the regional subject matter expert for marketing effectiveness and measurement.
- Define and lead the EMEA marketing effectiveness roadmap, establishing the frameworks, capabilities and priorities required to advance measurement maturity across the region.
- Oversee the design, maintenance, and quality of the EMEA measurement infrastructure (frameworks, channel measurement solutions, advanced modelling like MMM, Attribution & Incrementality testing).
- Influence senior stakeholders on investment decisions through data-driven insights.
- Drive adoption of best practices in experimentation, incrementality testing and marketing translating insights into actionable recommendations that improve marketing performance.
- Deliver clear, commercially focused performance analysis that connects marketing activity to business outcomes and informs future investment decisions.
- Work closely with marketing & loyalty teams to define brand and commercial trading targets, help solve marketing challenges and champion marketing to the wider business.
- Translate complex data into clear recommendations, partnering with stakeholders to drive implementation and measurable business impact.
- Leverage Marketing Mix Modelling insights as part of measurement and effectiveness reporting to ensure teams understand the outputs and recommendations.
- Manage and oversee marketing mix program including management of agency partner, development of key business questions and annual roadmap.
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Qualifications
What are we looking for?
To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
- Proven experience leading marketing measurement and effectiveness programmes within a complex, multi-channel environment.
- Strong understanding of marketing principles, including advertising, promotion, pricing, sales data, media planning and buying.
- Experience of developing and implementing ways of working and improved process.
- Able to analyse complex data sources to produce concise performance recommendations.
- Working knowledge of media and marketing, ideally across all offline and online channels.
- Experience working with media platforms such as Google, Meta, and TikTok, with familiarity in their testing and measurement capabilities is advantageous.
- Experience of working with multiple markets, such as the UK, Germany, UAE & KSA.
- Strong analytical rigour combined with curiosity, attention to detail and a proactive approach to problem solving.
- Proactive, inquisitive and personable nature.
- Expertise in Marketing Mix Modelling (MMM), including roadmap development, agency management and translating outputs into business decisions.
- Strong stakeholder management skills, with the ability to influence senior leaders and communicate complex analytical concepts in a clear, compelling way.
- Previous experience of analysing advertising creative & content.
About Us
Join an Award-Winning Workplace Culture
At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.
Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel.
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Curious about life at Hilton? Explore our Careers Blog to see why we’re more than a great place to stay—we’re a great place to work.
About The Team
How We’ll Help You Thrive
Benefits
At Hilton, the hospitality we’re known for doesn’t end with our guests. We proudly invest in our Team Members’ wellbeing, supporting you through all of life’s moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
- Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40 USD/night at our world-class hotels through our Go Hilton travel program
- Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
- Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
- Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
- Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
- Mental health resources – Your wellbeing comes first. Through our Care for All hub, we provide resources to help our Team Members to care for themselves, care for members of their team, and care for their loved ones. Eligible Team Members receive free counseling and support through our best-in-class Employee Assistance Program (EAP)
*Benefits availability may vary depending on Team Member’s location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
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