Checkout.com
Senior Manager, Marketing Operations & Lifecycle
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Senior Manager, Marketing Operations & Lifecycle
Company Description
We’re Checkout.com. You might not know our name, but companies like eBay, Spotify, Klarna, Uber, and Sony do, because we’re behind many of the digital experiences you use every day.
We are where the world checks out, enabling over 10 billion transactions daily for more than one billion global shoppers.
Whether you want to book a holiday, order food, renew a subscription, or check out online, there’s a good chance our tech powers the payments behind the scenes. Our platform helps the most ambitious businesses deliver effortless digital experiences, at scale.
If you want to do career-defining work, you’ve come to the right place. We move fast, think globally, and believe great teams are built by hiring exceptional people with conviction, curiosity, and the desire to make an impact.
With 20 offices across six continents and London as our HQ, we’re shaping the future of fintech – and we’re just getting started.
Following a transformative period of growth, we are looking for a Senior Manager to lead our Growth Ops & Lifecycle function. This role serves as the primary architect for our marketing infrastructure and operational roadmaps and responsible for the technical integrity of our Salesforce-led MarTech stack, the commercial performance of retention and lifecycle programs, and the precision of CRM data management.
You will be accountable for bridging the gap between high-level commercial goals and technical execution. This is a senior, high-accountability role requiring a disciplined operational approach to maintain rigorous standards across a complex global organisation. You will lead the Operational hub for marketing globally ensuring all marketing automation is mapped to commercial outcomes and that retention strategies are executed with technical precision.
Role Overview | Remit and Responsibilities
The incoming Senior Manager will own the structural framework of our marketing operations, transitioning legacy systems into a scalable, strategic architecture focused on lifecycle and retention.
MarTech Architecture & Salesforce Governance
Own the MarTech Stack: Act as the business owner for the entire technical ecosystem, including the Salesforce Marketing Cloud, collaborating with Product, Tech and InfoSec teams to evolve our technical capabilities and streamline the everyday adoption and usage of the wider marketing team.
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Maintain data integrity: Implement standardized labeling and data entry protocols within Salesforce to resolve inconsistent labeling and ensure regional leads have accurate visibility into account health.
Enforce Operational Governance: Establish and monitor automated tracking for all lead flows and lifecycle triggers to identify and resolve technical leaks, utilizing Jira-led workflows to manage the technical backlog.
Fiscal & Business Planning: Conduct regular audits of technical line items and tool renewals to identify cost-neutral opportunities and ensure high ROI on department spend.
Lifecycle, Email & Retention Marketing
Drive Strategic Alignment: Resolve trade-offs between business goals and communication frequency, ensuring internal frontline messaging is synchronized with external merchant outreach.
Scale Automated Personalization: Design and implement automated lifecycle journeys and email nurture tracks that utilize AI-content tools to maintain engagement across long-cycle Enterprise buyer journeys.
Optimize Retention Performance: Implement robust tracking and reporting mechanisms to monitor merchant retention and churn signals, using data-led insights to execute targeted retention campaigns.
Standardize Regional Enablement: Collaborate with Regional Marketing leads to ensure global lifecycle initiatives, such as the Visa Direct partnership, are executed with operational consistency across the backbook.
Continuous Improvement: Champion best practices in campaign design and automation, staying ahead of industry trends to keep Checkout.com’s B2B communications world-class.
Leadership and Scale
Define Strategic Workflows: Establish a hypothesis-driven framework for all lifecycle and business planning initiatives, requiring documented commercial uplift goals before activation.
People Management: Direct the hiring, onboarding, and performance management of individual contributors, fostering a culture of high accountability and technical excellence.
Role Overview | Desired Background & Competencies
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B2B Experience: Substantial background in Marketing Operations, Lifecycle, or Retention Marketing within an enterprise-scale fintech or SaaS environment.
Technical Proficiency: Expert-level experience with the Salesforce ecosystem (CRM & Marketing Cloud); ability to architect complex data integrations and automated journeys.
Operational Rigor: Proven experience using Jira or similar Agile methodologies to manage technical backlogs, business planning, and project timelines.
Commercial Acumen: Ability to translate technical performance into commercial metrics, including TPV (Total Processing Volume), churn rates, and LTV.
Lifecycle Mastery: Deep understanding of the Enterprise B2B buyer journey and how to move merchants from acquisition to long-term retention via automated touchpoints.
Stakeholder Management: Experience communicating technical requirements and business planning outcomes to senior commercial leadership across global regions.
Additional Information
Bring all of you to work
We create the conditions for high performers to thrive, through real ownership, fewer blockers, and work that makes a difference from day one.
Here, you’ll move fast, take on meaningful challenges, and be recognized for the impact you deliver. It’s a place where ambition gets met with opportunity, and where your growth is in your hands.
We work as one team, and we back each other to succeed. So whatever your background or identity, if you’re ready to grow and make a difference, you’ll be right at home here.
It’s important we set you up for success and make our process as accessible as possible. So let us know in your application, or tell your recruiter directly, if you need anything to make your experience or working environment more comfortable.
Life at Checkout.com
We understand that work is just one part of your life. Our hybrid working model offers flexibility, with three days per week in the office to support collaboration and connection.
Curious about what it’s like to be part of our team? Visit our Careers Page to learn more about our culture, open roles, and what drives us.
For a closer look at daily life at Checkout.com, follow us on LinkedIn and Instagram
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