Dr. Martens plc
Senior Manager, Media Strategy
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Dr. Martens is more than a brand
Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values-driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place.
At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.
WHERE YOU SIT
As our Senior Manager, Media Strategy, you’ll be part of the Global Integrated Consumer and Channel Marketing team working closely with brilliant people across the business and reporting into Head of Integrated Consumer and Channel Marketing. You’ll be right at the heart of fast-moving projects that shape how we show up for our consumers - today and tomorrow.
WHERE YOU CONTRIBUTE
The Sr. Manager, Media Strategy is responsible for defining and leading Dr. Martens’ global media strategy to drive brand growth, consumer acquisition and engagement across priority markets. This role ensures media investment is strategically aligned to brand objectives, seasonal priorities and commercial goals.
Operating across paid, owned and earned media channels, the role translates brand and campaign strategy into effective media frameworks that maximise reach, relevance and return on investment. It plays a critical role in connecting brand storytelling with performance outcomes through a balanced, insight-led media approach.
Core Accountabilities
As our Sr. Manager, Media Strategy, you will be responsible for:
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- Global Media Strategy & Planning: Define and lead the global media strategy, developing integrated channel plans across digital, social, search and offline media to support brand growth, consumer engagement and commercial objectives.
- Campaign Delivery & Market Enablement: Partner with Campaign, Commercial and regional teams to align media plans with key launches and trading moments, while providing clear frameworks and guidance to enable effective local market activation.
- Agency, Budget & Performance Management: Lead media agency relationships, oversee media investment and budget allocation, establish governance processes, and continuously optimise performance through data, insights and ROI measurement.
- Cross-Functional Leadership & Innovation: Collaborate closely with Brand, Digital, E-commerce, CRM and Commercial teams to deliver integrated marketing outcomes, champion audience-led planning, and drive innovation, testing and continuous improvement across media strategies.
Key Skills & Capabilities
Put simply, the key things we’re looking for are:
- Media Strategy Leadership: Extensive experience developing and leading global or multi-market media strategies, with a deep understanding of paid media channels, planning approaches and audience-led marketing.
- Commercial & Analytical Expertise: Strong ability to balance long-term brand building with short-term performance objectives, using data, insights and media effectiveness metrics to optimise ROI and investment decisions.
- Agency & Stakeholder Management: Proven track record of managing agency partnerships and influencing senior stakeholders, with excellent communication skills and the ability to build alignment across complex organisations.
- Global Leadership & Delivery: Experience creating global frameworks that enable effective local execution, alongside strong project management capabilities and a history of leading and developing high-performing teams.
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WHAT’S IN IT FOR YOU?
- Hybrid working
- Welcome free pair of Docs
- ‘Buy as you Earn’ Share scheme
- 65% off all Docs
- 50% off Accessories
- Pension Scheme through Aviva
- Life Assurance
- 25 Days Annual Leave + Bank Holidays
- Private healthcare
- 2 paid volunteer days per year
READY TO FILL YOUR BOOTS?
If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we’d love to hear from you.
At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.
We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.
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