Moonpig
Senior Manager, Product Analytics & Experimentation

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Senior Manager, Product Analytics & Experimentation
Senior Manager, Product Analytics & Experimentation – Cards Business, Moonpig Group
We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles.
We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care.
We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special. And with values that guide how we work and support one another, we’ve built a place where people (and ideas) can truly thrive.
If you’re looking to make an impact, bring your spark, and be part of something meaningful – we’d love to have you on the team. 🌙🐷
About the Role
Join us at Moonpig to define and scale how data shapes product decisions across our Cards business. This role sits within the Data team while being deeply embedded in Product—partnering closely with senior Product leaders to turn behavioural insight and experimentation into clear, commercially grounded decisions.
You’ll lead a high-performing analytics team while shaping the future of how we use data—moving from embedded analytics to scalable, self-serve approaches. This is a role with real influence, where your work will directly impact product strategy, customer experience, and business performance.
Key Responsibilities
- Define and scale the Product Analytics function, setting direction for experimentation, behavioural analysis and impact measurement across product teams
- Establish and embed best practices for experiment design, analysis, and interpretation to enable consistent, high-quality decision-making
- Build and run experimentation operations, including clinics, forums, and training, to improve quality and adoption across teams
- Own and evolve the product metrics framework, including north star, input and guardrail metrics
- Contribute to product attribution approaches, partnering with Product and Finance to align expected and realised impact
- Define measurement approaches for AI and algorithmic features in collaboration with Data Science, MLOps, and Engineering
- Shape product and commercial strategy through opportunity identification, impact sizing, and evidence-based recommendations
- Lead high-impact and complex analysis, ensuring outputs are decision-ready and commercially grounded
- Synthesise behavioural insight, experimentation results and commercial context to inform strategic direction
- Build scalable analytics capability through frameworks, tooling, and self-serve approaches
- Line manage and develop a team of analysts, building technical depth and stakeholder influence
- Drive cross-functional alignment across Product Analytics, Data Science, and Engineering
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Requirements
- Proven experience leading and developing Product Analytics teams, with a track record of scaling impact and capability
- Strong background in product or commercial analytics within a digital or e-commerce environment
- Deep experience designing, running, and interpreting experiments, with sound statistical judgement
- Advanced analytical skills, including strong SQL and working knowledge of Python or similar
- Ability to translate complex analysis into clear, commercially grounded recommendations
- Confident communicator with experience influencing senior stakeholders across Product and cross-functional teams
- Experience building scalable analytics practices, including frameworks, templates, and self-serve tooling
- Comfortable working with ambiguity and leading high-impact, business-critical investigations
What’s in it for you?
We believe in empowering our team to do their best work. Enjoy:
✨ Competitive Pay & Bonuses – Plus, generous pension plans & staff discounts. 💊 Wellbeing First – Private healthcare (UK), mental health support & dog-friendly offices (London & Netherlands). 🏖️ Flexible Working & Time Off – Generous holidays, hybrid working (1-3 days in office, depending on role/team), & up to 20 days of international working. 📈 Career Growth – Learning allowances, coaching & development programs.


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Want to know more? Explore our full benefits package here.
Our Ways of Working
We trust our colleagues to do what’s right and offer flexibility to support a balance between work and life. At the same time, face-to-face office time is an important and expected part of working at Moonpig Group. We believe regular in-person working supports collaboration, alignment, and effective decision-making. Candidates will have regular and ongoing time working from the office as part of their role, which will be discussed during the recruitment process.
Moonpig Group’s Commitment to Equality, Diversity, and Inclusivity
At Moonpig Group, we’re committed to creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us.
From working parents needing flexible hours to neurodiverse colleagues with specific requirements, we’re here to support our people in ways that work for them. Because when you feel valued and included, you can thrive—and so can we.
We’re proud to have employee-led groups driving inclusivity forward, including:
- LGBTQ+
- Gender Balance
- Neurodiversity
- EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment)
- Group-wide EDI committee
Diversity fuels creativity, innovation, and connection—and that’s why we’ll keep pushing for progress. Together, we’re building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.
Inclusion & Accessibility
If you have a preferred name, please use it to apply—share your pronouns if you are comfortable. If you have any reasonable adjustment requests throughout the interview process, let us know on your application or speak to the recruiter.
Note on Hiring Process: We may use artificial intelligence (AI) tools to support parts of the recruitment process (e.g., application reviews, resume analysis). Final hiring decisions are always made by humans. For more on data processing, contact us.
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