bioMérieux
Senior Marketing Director Molecular EMEA
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A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For more than 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 46 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.
Kindly submit your application in English.
About the Role
We are looking for a Senior Marketing Director Molecular Franchise – EMEA who will work and grow within the EMEA Marketing organization, reporting to the VP Clinical Marketing EMEA. This is a key regional marketing leadership role responsible for deploying the Global Molecular strategy in EMEA and coordinating with his/her team the local strategic and tactical execution across our Molecular strategic product range in EMEA’s 8 clusters of countries, managing by influence across the Region.
This position provides a critical regional layer between Global Marketing Product & Market Management teams and cluster-level Marketing teams, responsible for:
- Cascading Global Marketing Molecular strategy, regionalizing it through a clear definition of EMEA priorities
- Coordinating innovative molecular product launches across EMEA following the bioMérieux Launch Excellence process
- Consolidating Voice of Customer and market insights from the field to feedback the Global team and nurture the definition and adaptation of Global strategy
- Supporting local teams in their commercial success by ensuring consistent yet locally relevant execution and escalating marketing roadblocks for resolution.
The Sr Marketing Director Molecular Franchise – EMEA and his/her team will play an active role in regional commercialization strategies and cross-functional alignment - ensuring that both global strategic intent and local commercial realities are accounted for.
This position is critical to deliver additional value to both global and local organizations, while managing the high level of heterogeneity and complexity of the EMEA Region.
The position is offered under an open-ended contract and may be based in any EMEA country where bioMérieux operates, with an expected travel requirement of approximately 30% across the region.
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Responsibilities
Regional Strategy & Planning
- Align regional priorities with global objectives, ensuring both customer-centricity and commercial relevance.
- Consolidate and synthesize local market inputs to provide feedback to Global Marketing teams in order to inform product development/LCM strategy and to allow strategy adaptation.
- Serve as the connector across clusters to ensure consistent franchise direction in EMEA and sharing of best practice.
Launch Management
- Lead regional coordination with his/her team for new product launches; ensure readiness across markets and functions.
- Deploy the new Launch Excellence process in the Region in partnership with Global Strategic Marketing teams.
- Drive alignment with global launch plans while enabling appropriate localization for market impact.
- Track launch performance and provide feedback for continuous improvement.
Global & Local Collaboration
- Act as the primary regional interface for Global Product & Market Management, ensuring bidirectional flow of insights and alignment on portfolio priorities.
- Partner closely with country Marketing teams to ensure effective execution and market activation.
- Facilitate internal communications across the marketing organization to maintain transparency, reduce duplication, and drive engagement.
Operational Effectiveness
- Identify opportunities to centralize or harmonize marketing activities across clusters to drive scale and efficiency.
- Ensure consistent messaging, positioning, marketing methods and materials are used across markets, with flexibility for localization while preventing duplication of efforts.
- Promote cross-market best practice sharing and capability development.
Leadership & Management by Influence
- Lead and develop a high-performing regional Molecular Marketing team
- Lead through influence by fostering strong, trust-based relationships across global, regional, and local marketing teams.
- Serve as a strategic connector and advisor, aligning diverse priorities and perspectives without direct authority.
- Proactively navigate a matrixed environment to drive alignment.
- Use exceptional communication and negotiation skills to gain buy-in, resolve conflicts, and enable cross-functional collaboration for consistent and effective market activation.
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Profile
- You hold a Master’s degree in Marketing, Life Sciences, Business, or a related discipline.
- You bring 7 to 10 years of progressive experience in marketing and commercial roles within the IVD industry.
- You have strong experience in the Molecular market, which will be considered a key asset.
- You have experience in regional and/or cross-country roles and are able to navigate complex, matrixed, and multicultural environments.
- You bring proven managerial experience, with the ability to lead, coach, and develop teams.
- You have a strong track record in successful product launches, franchise management, or portfolio ownership.
- You demonstrate strong business acumen, analytical thinking, and the ability to translate market insights into clear strategic priorities.
- You are recognized for your communication, influencing, and stakeholder management skills.
- You thrive in a matrix organization and excel at driving cross-functional collaboration across global, regional, and local teams.
- You are fluent in English; additional European languages would be considered an advantage.
- You are willing to travel across the EMEA region, approximately 30%.
What We Offer
We offer a competitive compensation package, determined by the scope of the role, level of experience, geographic location, internal equity, and relevant market benchmarks. Final compensation will be determined based on individual experience and alignment with the role. Bonus eligibility and payout are subject to both individual and company performance, in accordance with the applicable incentive plan.
If you’re based in Italy, Spain, or Portugal, the indicative annual base salary range will be shared with you later in the recruitment process.
bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
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