Bupa
Senior Marketing Executive
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Job Title: Senior Marketing Executive
Contract: Hybrid – Mix of working from home and on-site
Location: South
Permanent
Salary range: Competitive
Full Time - 37.5 hours
Car is required for role
We make health happen
Working in our UK support functions, you’ll play a key part in helping our customer-facing colleagues deliver exceptional standards of customer service and patient care. No matter your role, you’ll have an opportunity to do work that matters, making a difference to the lives of our customers each and every day.
About the Role
You’ll support the Regional Marketing Manager in developing and maximizing customer acquisition and conversion into the Bupa Care Services portfolio of homes – the main focus of the role being Social Media (Facebook) and Public Relations.
Key Responsibilities
- Support the Marketing Manager and lead the development and delivery of local (home specific) and regional marketing plans.
- Work with specific homes to develop and own actionable, targeted, and measurable plans to drive enquiries and conversion.
- Provide top-level support to the Marketing Manager, making recommendations and contributing to overall marketing plans as well as supporting the delivery of marketing activity.
- Write and brief studio requirements for campaigns and manage these through to delivery.
- Ensure all communications are on the online marketing management system and are fully signed off.
- Work with the Marketing Manager, Customer Insight, Data, Research, and Finance to maintain a good understanding of homes by reviewing, analyzing, and interpreting reports.
- Ensure tracking and reporting is in place for activity, using the output from this to drive efficiencies and improve the effectiveness of future campaigns.
- Create reports and presentations to communicate plans and demonstrate delivery.
- Advise homes to identify and build regional/home-specific contact lists for community groups and key influencers; to initiate local networking and engagement approaches to enable spotting of business opportunities locally, to enable successful in-home community events and groups, and create positive PR stories.
- Promote in-home lead generation and conversion events we are made aware of by homes. To help homes promote a positive Bupa care home experience.
- Competition and enquiry experience reviews through mystery shopping calls and desktop reviews.
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Key Skills / Qualifications
- A creative problem solver, with commercial experience in leading integrated marketing communication plans and extensive understanding of social media platforms, especially Facebook.
- Good understanding of customer touch points across the whole marketing mix.
- A fast learner, with the experience to hit the ground running.
- Passionate about delivering the best communications to our customers.
- Analytical and numerate, with meticulous planning and organizational skills.
- Strong customer focus, understanding purchasing behaviors with the customer at the heart of everything you do.
- Appetite to test and learn and tenacity to execute repetitive tasks with enthusiasm.
- Effective relationship-building skills with the confidence to influence stakeholders across the business at the highest level.
- Commercially minded and financially aware with a good grasp of the importance and key elements of P&L and associated levers.
- A resilient and proactive self-starter, able to manage your own workload and conflicting demands on your time.
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Benefits
Our benefits are designed to make health happen for our people. Viva is our global wellbeing program and includes all aspects of our health – from mental and physical, to financial, social, and environmental wellbeing. We support flexible working and have a range of family-friendly benefits.
Joining Bupa in this role, you will receive the following benefits and more:
- 25 days holiday, increasing through length of service, with an option to buy or sell.
- Bupa health insurance as a benefit in kind.
- An enhanced pension plan and life insurance.
- Onsite gyms or local discounts where no onsite gym is available.
- Various other benefits and online discounts.
Why Bupa?
We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring, and responsible in everything we do.
We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.
Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.
Time Type: Full time
Job Area: PR, Marketing & Brand
Locations: Home Based South c/o Willow House
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