Senior Marketing Executive - 6 month FTC

Data, Reporting and Insights

• Work with Data and Insights specialists to capture relevant and timely data — including onsite and post-show surveys, registration forms, and industry research
• Provide pre-agreed performance reports during and post campaign, covering channel effectiveness and ROI
• Share relevant insights with the Marketing Manager to identify revenue opportunities and support strategic decision-making

Stakeholder and Partner Collaboration

• Collaborate with Sales, Strategy and Planning, and Marketing leads to intake regional campaign strategies, audience profiles, and KPIs
• Partner with Creative teams to ensure assets meet the requirements of the performance marketing plan — identifying creative gaps based on the evolving media landscape and test-and-learn priorities
• Maintain clear communication on deliverables, expectations, and timelines with internal teammates and external agency and platform partners
• Work confidently alongside the client's other external agencies and partners as an integrated team member

Budget and Financial Administration

• Manage channel-level budget tracking and spend adherence throughout campaign delivery — flagging variances and risks to the Marketing Manager promptly
• Support channel annual planning with data-backed input on budget allocation and performance forecasting
• Raise purchase orders and support invoice processing as required, escalating discrepancies accurately and on time

What you need to be great in this role:

• Strong working knowledge across SEO, PPC, data analytics, email marketing, social, website CMS, and display — with demonstrated ability to manage and optimise each channel against performance KPIs
• Track record of designing and delivering integrated digital marketing campaigns in a B2B environment, with clear accountability for lead generation and conversion outcomes
• Experience working with email marketing platforms such as Eloqua or equivalent, and CMS systems such as Drupal or equivalent
• Proficiency with marketing analytics and reporting platforms — Google Analytics, Adobe Analytics, or equivalent — with the ability to translate data into clear, actionable optimisation strategies
• Experience with database development, segmentation, and advanced audience targeting
• Demonstrated ability to produce clear, concise campaign performance reports and articulate complex data in a straightforward way for varied stakeholder audiences
• Proven ability to manage multiple concurrent campaigns across a fast-paced, deadline-driven environment — with strong attention to detail across tracking, quality control, and budget adherence
• Experience building and maintaining operational implementation plans including Gantt charts, content calendars, and budget trackers
• Comfortable working autonomously alongside client teams and third-party agencies, with the professionalism to maintain high standards across both
• Strong written and verbal communication skills — able to maintain clear expectations and timelines with internal and external stakeholders across complex, multi-agency environments
• Experience integrating into a client-side team while delivering a high standard of agency-quality service
• B2B digital marketing experience is required — particularly in environments where lead generation and conversion are primary campaign objectives
• Experience in events, media, or a similarly audience-focused industry is an advantage
• Familiarity with working across client-embedded or Digital Centre of Excellence models is beneficial
• Experience supporting campaign-level budget tracking and spend management, including purchase orders and invoice processing
• Proficiency with Gen AI tools relevant to digital marketing — including tools that support campaign planning, copy and content drafting, performance reporting, data analysis, and workflow management
• Experience building personal AI-assisted workflows to improve campaign efficiency and reduce manual reporting workload
• Agentic approach to campaign and channel management challenges: able to break complex briefs down into clear workstreams, identify the most efficient execution paths, and deliver consistently against KPIs
• Ability to critically evaluate AI-generated outputs and apply strong analytical and editorial judgement before sharing or acting on them
• Experience in the events, exhibitions, or live experience industry
• Familiarity with Saudi Arabian or Middle Eastern market contexts
• Experience managing database development and audience segmentation at scale

Formal qualifications are welcome but not required. Equivalent experience counts, whether gained through work, study, volunteering, or self-directed learning.

Req ID: 18184

Our values shape everything we do:

• Be Ambitious to succeed
• Be Imaginative to push the boundaries of what’s possible
• Be Inspirational to do groundbreaking work
• Be always learning and listening to understand
• Be Results-focused to exceed expectations
• Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.