Sweet Squared
Senior Marketing Executive
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About the Role
This is a rare and exciting opportunity to join one of the most celebrated and successful names in the professional hair and beauty industry. Since 2006, Sweet Squared has been in an enviable leadership position through distributing exclusive, premium, and best-in-class brands like K18, Kevin Murphy, Paul Mitchell and CND Shellac to professionals across the UK and Ireland. The true key to our success has always been our dedication and commitment to serving the professional with Love & Respect. Our customer is the cornerstone of everything we do.
As Senior Marketing Executive at Sweet Squared, you'll help shape the direction and visibility of leading professional hair & beauty brands by delivering impactful marketing and PR activity. You’ll take ownership of product launches, campaigns, and events, turning brand stories into standout moments that inspire and support our professional community.
You’ll translate strategy into creative, high-performing marketing that drives growth and strengthens brand loyalty. Working closely with the Chief Hair Officer and Head of Marketing Strategy this role offers the freedom to bring bold ideas to life in a fast-paced, values-driven environment where your work genuinely makes a difference to hair & beauty professionals across the UK.
Key Responsibilities
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- Work closely with the Chief Hair Officer and Head of Marketing Strategy to execute marketing, PR and brand growth plans
- Support the planning and execution of 360° marketing campaigns across product launches, promotions, digital UX, and events.
- Deliver activity across email, social media, PR, paid media, and influencer channels.
- Maintain brand communications plans to ensure timely rollouts and consistent messaging.
- Coordinate with internal teams and external brand partners for campaign delivery and local activations.
- Prepare campaign assets including imagery, copy, press kits, launch decks, and promotional materials.
- Organise sampling initiatives, events, PR activities, and education programmes.
- Assist with campaign reporting, ROI tracking, and performance recommendations.
- Brief internal creative teams on asset development for campaigns (digital ads, web content, merchandising).
- Support content creation (videos, blogs, social media posts) to boost engagement.
- Lead, coach, and develop a small team of assigned direct reports.
- Drive a high-performance culture with clear expectations, coaching, and recognition.
What We’re Looking For
- Minimum 2 years’ B2B marketing experience.
- Minimum 1 year experience in a line management or supervisory role.
- Passion for the professional hair & beauty industry
- Creative with a strong visual eye; proficient in Canva and MS Office.
- Confident communicator and collaborator with internal teams and external partners.
- Hands-on experience with email marketing platforms and CRM systems (e.g., Klaviyo).
- Ability to interpret campaign data and identify insights.
- Awareness of social trends, platform changes, and audience behaviour.
- Customer-focused, solution-oriented, proactive, and adaptable in a fast-paced environment
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Advantageous (but not essential)
- Experience in beauty, fashion, or lifestyle industry
- Experience with B2C marketing
- Experience using AI-driven tools to enhance marketing performance
- Experience supporting field sales teams
What We Can Offer You
- 25 days holiday + 8 bank holidays (increasing to 33 days plus BH with length of service)
- Private Healthcare & cash back scheme, including perks and discounts
- 24/7 Employee Assistance Programme
- 24/7 access to private GP appointments
- Personal Accident Insurance
- Company Sick pay scheme
- Square day - An additional paid day off on your start date anniversary
- 5% employer pension contribution
- An allowance per month for free hair and beauty products
- Staff discount on products
- Training and career development with wide exposure to various departments
- Cycle to work scheme
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