Overland Shoes
Senior Marketing Executive
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Hybrid with a minimum 3 days per week in office | Full-time
Join Lili Curia
Lili Curia (owned by Overland Shoes) is an independent footwear brand launched in September 2025, built around character, storytelling and craftsmanship. Blending romance, rebellion and utility, we create thoughtfully designed collections and immersive brand experiences that resonate beyond the product itself.
As we enter an exciting new phase of growth, we're looking for a highly organised and proactive Senior Marketing Executive to join our team.
This is a unique opportunity to work directly with our Founder and Head of Brand & Marketing, playing a key role in bringing campaigns, launches, events and brand initiatives to life. You'll have the chance to take real ownership, make an impact from day one, and help shape the future of an ambitious independent brand.
The Role
Blending marketing, communications and operations, this role is all about turning strategy into execution.
You'll help ensure campaigns launch seamlessly, communications remain aligned across channels, agency relationships are effectively managed, and projects move forward on time and with excellence.
We're looking for someone who thrives in a fast-paced environment, enjoys bringing structure to creative projects, and is excited by the opportunity to build something meaningful within a small and ambitious team.
What You'll Be Doing
Marketing & Communications
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- Execute marketing strategies developed by the Founder and Head of Brand & Marketing
- Build and manage communications calendars across email, social, digital and PR channels
- Lead day-to-day relationships with CRM and digital marketing agencies
- Coordinate campaign launches and product drops across all channels
- Ensure marketing activity is aligned, consistent and delivered on schedule
- Compile campaign performance reports and key learnings
Campaign & Project Management
- Translate campaign briefs into actionable plans and timelines
- Own marketing calendars, launch schedules and critical paths
- Coordinate internal stakeholders and external partners
- Track deliverables, approvals and deadlines to ensure successful execution
- Keep launches, activations and special projects moving forward efficiently
Marketing Operations
- Maintain key marketing documents, trackers, presentations and planning tools
- Support events, activations and wider brand initiatives
- Coordinate agencies, freelancers and suppliers
- Help establish scalable processes as the marketing function grows
- Provide day-to-day operational support across the team
About You
You'll likely have gained experience within a larger brand, agency or retail environment and are now looking for greater ownership, creative involvement and impact within a growing business
We're looking for someone with:
- 4–6 years' experience in marketing, communications or brand-focused roles
- Experience working with agencies and external partners
- Strong understanding of CRM, email marketing and digital marketing
- Excellent organisational and project management skills
- Exceptional attention to detail
- Strong written and verbal communication skills
- The ability to manage multiple priorities simultaneously
- A proactive, solutions-focused mindset
- A genuine passion for fashion, culture, storytelling and independent brands
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You'll Thrive Here If You Are...
- Organised, dependable and resourceful
- Calm under pressure
- Naturally proactive and self-motivated
- Excited by building something from the ground up
- Comfortable working in a small team where every contribution matters
- Passionate about the Lili Curia brand and the future of independent fashion
Why Join Lili Curia?
- Work directly with the Founder and Head of Brand & Marketing
- Take on meaningful ownership and responsibility from day one
- Help shape the future of a growing independent brand
- Gain exposure across all aspects of brand building—from campaigns and content to events and growth
- Enjoy a collaborative environment with autonomy, creativity and genuine opportunity to make an impact
If you're excited by the opportunity to help build a distinctive brand and play a hands-on role in its next stage of growth, we'd love to hear from you.
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