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Senior Marketing Executive (Children's) - DK Marketing & Communications

Greater London
£33k/yr
Posted 6 days ago
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Senior Marketing Executive – DK Children’s Team

We’re looking for a creative and commercially minded marketer who can bring innovative ideas to life. As Senior Marketing Executive in our DK Children’s team, you’ll play a central role in promoting our award-winning children’s books—inspiring non-fiction, fun fiction, and everything in between—ensuring our stories reach curious young readers and families worldwide.

This is a fast-paced, hands-on role where you’ll shape and deliver high-impact marketing campaigns from concept to execution, collaborating across Marketing, PR, Editorial, and Sales. Reporting to the Senior Marketing Manager, you’ll drive creative, data-informed strategies that build brand awareness and engagement.


Key Responsibilities

  • Plan and deliver consumer marketing campaigns across digital platforms, print, and partnerships, ensuring maximum resonance
  • Collaborate with authors, agents, and brand partners to leverage visibility and promotional opportunities
  • Supports high-visibility campaigns and projects in close partnership with the Senior Marketing Manager
  • Create and brief assets – from social media content, point-of-sale materials, catalogues to videos
  • Execute seasonal and brand campaigns, such as Christmas promotions and retailer collabs
  • Review campaign performance and provide insights to refine future approaches
  • Manage budgets, approvals, and timelines with meticulous attention to detail

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About You

We’re looking for someone who ticks all these boxes:

✔ Creative and driven – Passionate about turning ideas into engaging realities ✔ Organised multitasker – Able to juggle multiple projects without losing focus ✔ Commercially minded – Always evaluating how campaigns drive sales, engagement, and growth ✔ Data-savvy – Happy to analyse results and propose iterative improvements ✔ Collaborative communicator – Builds quick, strong relationships and works seamlessly across teams ✔ Unashamed book nerd – Truly passionate about the power of children’s books to inspire young readers


What’s On Offer

  • A dynamic, collaborative environment where creativity is nurtured and every day is fresh
  • Opportunity to shape DK’s most exciting children’s brands and expand your marketing expertise
  • Competitive salary: up to £33,000 (based on experience)
  • Commencement: Immediate
  • Closing date for applications: 17 July 2026

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Benefits Package

We’re invested in your well-being and ambition:

  • Generous time off: 25 days paid holiday (plus bank holidays)
  • Pension scheme to support your future
  • Charity commitment: Voluntary policy + salary matching
  • Employee assistance programme for confidential support
  • 60% discount on DK books and shop discounts
  • Cycle to work scheme and discounted gym membership
  • Flex Fridays (1pm finish¹)
  • Remote working: Up to 30 days abroad per year under flexible policies
  • Eco initiative: Plant a tree for every new employee!

¹Subject to meeting specific criteria


What We Value

At DK, we strive for an inclusive workforce reflective of the diverse communities we inspire. We endorsement applications from everyone, regardless of age, religion, gender, ethnicity, disability, sexuality, or background.

We’re also disability confident, guaranteeing interviews for qualified applicants with disabilities. Flexible and hybrid working sits at our core, with this role blending 3 days per week in our Pimlico office (non-negotiable).


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LegalEntity: Dorling Kindersley Limited Compensation: up to GBP 33,000 (annual)

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Skills

Consumer Marketing
Campaign Planning
Digital Marketing
Budget Management
Asset Management
Stakeholder Management
Results Analysis
Communication
Project Management
Brand Building
Content Creation
Commercial Awareness

Location

Greater London, England, United Kingdom

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