BMS Performance
Senior Marketing Executive
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About the company
A highly professional, world leading B2B media and events business specialising in the production of high level networking conferences. Part of an international events group, the company researches, creates, and delivers premium events across critical industry sectors including defence, security, energy, utilities, and pharmaceuticals. With a strong focus on people, growth, and development, the business fosters an entrepreneurial, collaborative culture built on trust and excellent communication.
Role responsibilities
- Develop and implement targeted, multi-channel marketing campaigns to drive delegate ticket sales and commercial sponsorship revenue across a portfolio of B2B conferences.
- Research beyond the marketing brief, including competitor events, to identify the most effective channels to market.
- Create and send content-led email campaigns, making targeted data selections for premail, mainmail, and remail stages.
- Build relationships with sponsors and speakers, and manage media partnerships and contra agreements to extend event exposure.
- Write and distribute press releases for each campaign to maximise PR coverage.
- Identify gaps in data, add new contacts, and maintain and grow the internal database.
- Monitor campaigns daily, track performance via unique reference links, and carry out post-campaign analysis to assess ROI.
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Candidate background
- Extensive experience in a conference or event marketing role.
- Excellent written and oral communication skills, with confident copywriting ability.
- Experience using databases and customer segmentation, with strong Excel skills.
- Strong project management, decision-making, and problem-solving skills, able to work independently to tight deadlines.
- Commercially savvy, with a creative and flexible approach to a fast-changing environment.
- Comfortable collaborating with and gaining commitment from colleagues across different functional groups.
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Closing note
If you have extensive experience in conference or event marketing and want to take ownership of high impact campaigns for a leading international events business, then click apply or email to start a confidential conversation.
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