Propel
Senior Marketing Executive - EdTech
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Senior Marketing Executive | EdTech SaaS Scaleup - Salary up to £43k | London (2 days/week in office)
I'm working with a fast-growing SaaS business to find their next Senior Marketing Executive. This is a ~400-person business that's invested heavily in product and engineering recently, and a lot of that growth has been fuelled from within, several team members have stepped up into bigger roles and moved across teams as the business scales.
It's a small, fast-paced environment, so you'll get the autonomy and ownership that's hard to find in a larger corporate setup, while joining a team that's actively growing and promoting from within.
You'd be joining a customer marketing team of 5, sitting within a wider marketing function of 10+, so you'll have peers doing similar work, plus the structure and support of a bigger team behind you.
This is a brilliant opportunity for someone with 2-3 years' B2B marketing experience to step into a role with real ownership and authority, no permission-seeking required. You don't need sector experience, just strong B2B fundamentals and the commercial instinct to apply them to a new market.
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What you'll be doing:
- Owning upsell, cross-sell and renewals campaigns across email, webinars and events
- Working to lead and SQL targets, fully commercially accountable
- Planning campaigns around your customers' annual cycle, thinking ahead so they're primed before key buying moments
- Becoming the go-to point of contact in Marketing for the Inside Sales and Renewals teams
- Owning the customer comms calendar, working closely with Customer Ops, Product Marketing and Support
- Building playbooks for new features and services so cross-sell lands smoothly
- Helping shape national marketing strategy alongside the Head of Demand Gen
- Working closely with sales stakeholders who'll challenge you, so you'll need to hold your own, push back when needed and present ideas with confidence
- Managing your own time and campaigns with minimal oversight
- Getting hands-on with AI tools (Claude, Gemini, HubSpot Breeze) to scale and optimise marketing processes, this is a genuinely AI-forward team
What we're looking for:
- A couple of years' B2B commercial marketing experience, ideally in SaaS or tech
- A genuinely commercial mindset, comfortable owning targets and thinking ahead
- Strong writer, you'll be running a high volume of email campaigns and copy needs to shine
- Experience with webinars and events
- Comfortable in a spreadsheet as well as in a room, this role blends data and storytelling
- Confidence operating with autonomy in a small, fast-paced team, no hand-holding
- HubSpot experience is a bonus but not essential, what matters is understanding segmentation and how to write a great email
- Curious and AI-curious, always looking for smarter ways to work
- Bonus: experience in or around the education sector, but genuinely not essential
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Why this role:
- Join a close-knit, sociable team in a lovely London office (Wednesdays plus one other day in office)
- Real progression potential, including a possible step up to a more senior marketing role for the right person, several people on this team have already moved up internally
- Small enough to move fast and make an impact, not get lost in a huge corporate structure
- You'll get visibility across the business, from sales to product to events
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