Propel
Senior Marketing Executive - EdTech
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Senior Marketing Executive | EdTech SaaS Scaleup - Salary up to £43k | London (2 days/week in office)
I'm working with a fast-growing SaaS business to find their next Senior Marketing Executive .This is a ~400-person business that's invested heavily in product and engineering recently, and a lot of that growth has been fuelled from within, several team members have stepped up into bigger roles and moved across teams as the business scales
. It's a small, fast-paced environment, so you'll get the autonomy and ownership that's hard to find in a larger corporate setup, while joining a team that's actively growing and promoting from withi
n. You'd be joining a customer marketing team of 5, sitting within a wider marketing function of 10+, so you'll have peers doing similar work, plus the structure and support of a bigger team behind y
ou. This is a brilliant opportunity for someone with 2-3 years' B2B marketing experience to step into a role with real ownership and authority, no permission-seeking required. You don't need sector experience, just strong B2B fundamentals and the commercial instinct to apply them to a new mar
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ket. What you'll be d oing:Owning upsell, cross-sell and renewals campaigns across email, webinars and e ventsWorking to lead and SQL targets, fully commercially accoun tablePlanning campaigns around your customers' annual cycle, thinking ahead so they're primed before key buying mo mentsBecoming the go-to point of contact in Marketing for the Inside Sales and Renewals teamsOwning the customer comms calendar, working closely with Customer Ops, Product Marketing and Su pportBuilding playbooks for new features and services so cross-sell lands smo othlyHelping shape national marketing strategy alongside the Head of Deman d GenWorking closely with sales stakeholders who'll challenge you, so you'll need to hold your own, push back when needed and present ideas with confi denceManaging your own time and campaigns with minimal over sightGetting hands-on with AI tools (Claude, Gemini, HubSpot Breeze) to scale and optimise marketing processes, this is a genuinely AI-forward
team What we're lookin g for:A couple of years' B2B commercial marketing experience, ideally in SaaS o r techA genuinely commercial mindset, comfortable owning targets and thinking aheadStrong writer, you'll be running a high volume of email campaigns and copy needs to shineExperience with webinars and eventsComfortable in a spreadsheet as well as in a room, this role blends data and storyt ellingConfidence operating with autonomy in a small, fast-paced team, no hand-h oldingHubSpot experience is a bonus but not essential, what matters is understanding segmentation and how to write a great emailCurious and AI-curious, always looking for smarter ways t o workBonus: experience in or around the education sector, but genuinely not ess
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ential Why thi s role:Join a close-knit, sociable team in a lovely London office (Wednesdays plus one other day in office)Real progression potential, including a possible step up to a more senior marketing role for the right person, several people on this team have already moved up int ernallySmall enough to move fast and make an impact, not get lost in a huge corporate st ructureYou'll get visibility across the business, from sales to product to
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