Gerflor
Senior Marketing Manager
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Established in the UK over 45 years ago, Harlequin is the performance floor of choice for the world’s most prestigious dance and performing arts companies, theatres, venues and schools, production companies and global events.
Harlequin’s reputation is founded upon the design, manufacture and supply of a range of high quality portable and permanent sprung and vinyl performance floors specified by the world’s leading venues – from the Royal Ballet and Opera to the New York City Ballet, the Paris Opera Ballet to the Royal New Zealand Ballet.
Harlequin is the global leader in its field with offices in Europe, the Americas and Asia Pacific.
Position:
We are looking for an experienced
Senior Marketing Manager
Location: Royal Tunbridge Wells, Kent
Lead Harlequin's UK-based Marketing team and drive the successful execution of marketing initiatives across the UK and international markets. Working closely with colleagues across Europe, Germany, Asia and Australia, you will ensure alignment with the global brand strategy, coordinate marketing activities and share best practices and ensure alignment with global priorities.
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YOUR ROLE
- Lead, coach and develop the UK-based Marketing team, setting clear priorities and driving performance.
- Act as the key link between the UK Marketing team and the Head of Global Brand & Marketing, ensuring alignment with global priorities.
- Deliver and localise global marketing campaigns, product launches and communications across international markets.
- Coordinate marketing activities across the UK, Europe, Germany, Asia and Australia, fostering collaboration and sharing best practices.
- Ensure consistent brand governance across all marketing channels, including digital, PR, social media, events, email and web.
- Manage regional marketing budgets, external agencies, campaign performance and KPIs to maximise ROI.
- Partner with senior leadership to align marketing initiatives with commercial objectives and support lead generation.
- Identify growth opportunities through market trends, customer insights, CRM data and campaign analysis.
- Lead exhibitions, trade shows, sponsorships and industry events while representing Harlequin at key external engagements.
- Manage external agencies and support the rollout of global marketing processes, tools and Salesforce Account Engagement across international markets.
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Requirements:
- Several years of marketing leadership experience.
- Experience managing international marketing activities.
- Strong expertise in brand management and digital marketing.
- A data-driven mindset with experience managing budgets, KPIs and ROI.
- Excellent communication and stakeholder management skills.
- Experience leading and developing small, high-performing teams.
- A collaborative, hands-on leadership style and the ability to work across cultures.
OUR OFFER
- International leadership role with a premium global brand.
- Opportunity to shape a global marketing organisation.
- Competitive salary, bonus, pension and private healthcare.
- 25 days holiday.
- International exposure and travel.
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