Market Recruitment
Senior Marketing Manager
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Senior Marketing Manager
Director of Product Marketing (B2B Technical Hardware)
Location: Watford, Hertfordshire | Hybrid (minimum two days per week in-office) Salary: £70,000 – £80,000 basic + benefits
About the Company
Our client is a highly respected, international developer and manufacturer of business-critical, high-performance communication hardware and technical solutions. For over three decades, they have self-funded consistent growth—achieving 10% year-on-year financial health with a focus on technical excellence and long-term sustainability.
Operating as an Employee Ownership Trust, the business is free from venture capital or private equity influence, ensuring stability and alignment with the delegates’ success.
With in-house product design and global manufacturing capabilities, the company is now entering a phase of international product launches and market expansion.
The Role
This is not a traditional corporate marketing role—it’s a standalone, strategic, hands-on position that bridges engineering, product teams, and global commercial partners.
Key responsibilities:
- Reporting directly to the Managing Director, you’ll act as the commercial linchpin between technical innovation and sales execution.
- Initially an individual contributor role, this position sets the trajectory to build and lead a marketing function within 12–24 months.
What You Will Be Doing
Core Responsibilities
- Product positioning & messaging: Translate complex, hard-to-digest technical specs into clear, benefit-driven value propositions—delivered through:
- Battlecards
- Launch kits
- Sales decks
- Detailed product differentiators
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Channel partner enablement: Drive practical, effective sales tools and campagns tailored to:
- International distributors
- Key dealer networks
- Ensure easy positioning and adoption in competitive markets
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Competitive intelligence: Monitor competitor moves, pricing, and lost-deal feedback to sharpen messaging and turn insights into commercial opportunities.
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Brand visibility & PR:
- Sector-focused media campaigns
- Case studies and distributor success stories
- Thought leadership content
- Strategic engagement with trade media outlets
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Digital lead generation: Lead organic and paid LinkedIn campaigns, using data-driven content to generate qualified B2B opportunities.
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Exhibitions & events: Strategic planning and execution for key global trade events, ensuring:
- Highly organised pre-event, live-event, and post-event follow-ups
- Clear ROI measurement fortable participation
What Success Looks Like
After 6 Months
- Strong relationships built with internal product and sales teams.
- Refined understanding of technical specifications and trends.
- Delivered enabling tools for global partners (e.g., battlecards, positioning decks).
After 12 Months
- Clear, consistent brand positioning across key markets.
- Global distributors rapidly adopt new products as commercial benefits are evident.
- A well-documented marketing framework established—based on data and evidence.
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What We Are Looking For
Required Experience
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B2B marketing focus, originating from product marketing, channel marketing, or marketing communications.
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No agency support initially—this is a hands-on role requiring 12+ months of direct execution.
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Proven track record in technical hardware sectors, such as:
- Physical security
- Industrial equipment
- High-performance electronics
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History of supporting distributor-led or dealer-led international sales.
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Prior experience working in smaller to medium-sized companies (noted for leaner, more dynamic work environments).
Key Skills
- Confidential copywriting: Taking jargon-heavy technical specss and turning them into persuasive, customer-facing insights.
- Deep expertise in competitive positioning, product launch frameworks, and market intelligence.
- Experience with multichannel marketing, including:
- Trade media and consulting
- Physical exhibitions (planning/on-site execution)
- LinkedIn and professional social media
Mindset & Attributes
- Pragmatic & hands-on: Thrives in no-frills, high-earnings environments—where planning meets execution.
- Commercially driven: Focused on conversion, sales enablement, and pipeline growth, not just vanity metrics.
- Collaborative & curious: Will contribute with both technical and sales teams—balancing details with big-picture messaging.
Interested candidates should address target markets, channel enablement strategies, and competitive differentiation in their application.
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