Loganair Limited
Senior Marketing Manager
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Company Description
Loganair Limited is the UK’s leading regional airline, connecting over 40 destinations across the United Kingdom, the Republic of Ireland, and Northern Europe with a modern turboprop and jet fleet. Known as “Scotland’s Airline,” Loganair plays a vital role in regional connectivity, operating unique routes such as the world’s shortest scheduled flight in Orkney and lifeline services to remote island communities. The airline offers all-inclusive fares with checked baggage and in-flight refreshments, and works closely with airports, tourism boards, and local authorities to support regional economies. Loganair is committed to sustainability, investing in technologies to reduce carbon emissions and ensure a responsible future for regional aviation. Head Office is located adjacent to Glasgow Airport, where teams embody professionalism, service, and community spirit to deliver journeys with care, reliability, and pride.
Role Description
The Senior Marketing Manager is a full-time, on-site role based at Loganair’s Head Office near Glasgow Airport. This role is responsible for leading the development and execution of integrated marketing strategies that support brand growth, route performance, and customer engagement across the network. Day-to-day tasks include:
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- Planning and managing multi-channel campaigns
- Overseeing digital and social media activity
- Coordinating with internal stakeholders and external partners
- Monitoring campaign performance against commercial objectives
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The Senior Marketing Manager will:
- Manage the marketing budget
- Guide agency relationships
- Ensure consistent brand messaging across all customer touchpoints
- Conduct market analysis, identifying growth opportunities
- Support new route launches
- Mentor junior team members to deliver high-quality marketing initiatives
Qualifications
- Strong background in marketing strategy, campaign planning, and brand development, preferably within travel, aviation, or consumer services.
- Experience with digital marketing, social media, and content marketing, including managing performance metrics and optimizing campaigns.
- Proven skills in market research, data analysis, and reporting to inform decision-making and measure return on marketing investment.
- Excellent communication, presentation, and stakeholder management skills, with the ability to collaborate across commercial, operations, and external partners.
- Demonstrated leadership experience, including team management, coaching, and cross-functional project coordination.
- Strong organizational and time-management abilities, with capacity to handle multiple projects and deadlines in a fast-paced environment.
- Proficiency with marketing tools and platforms (e.g., CRM systems, analytics tools, campaign management software).
- Bachelor’s degree in Marketing, Business, Communications, or a related field; a relevant postgraduate qualification or professional certification is an advantage.
- Understanding of regional aviation, tourism markets, or transport sectors is beneficial, along with an interest in sustainability and customer-centric service.
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