Eye Emporium Group
Senior Marketing Manager
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Senior Marketing Manager
Eye Emporium Group London · Hybrid · Full-time
Eye Emporium is an independent optician, contact lens specialist, and qualified audiology provider. We have cared for London since 1982 — fifteen practices, a clinical reputation built over four decades, and a large, highly engaged customer base who trust us with their eyes and ears.
We were founded by Salim Juma, an optician and the eighth in a family that holds the world record for the most qualified opticians. Eyecare runs in the Juma blood. Salim was the entrepreneur among them — the dreamer — and that is what led him to build Eye Emporium. His family came from East Africa, and they brought their idea of service with them: a family-focused practice that looks after the whole family, caring for their eyes and their ears, and making them look and feel their best. That heritage still runs through everything we do.
We are now building something with more purpose behind it: the optician brand for good. This year we are applying for B Corp certification 🌍, and we are reshaping the brand around a simple idea — that good vision and good hearing are the foundation of a good life. That matters more than ever. We live more of our lives through screens. The population is ageing. Eyes and ears are not a nice-to-have; they are how people stay connected to work, family, and the world. Few independents are positioned to own that ground. We have the sites, the clinical standards, the database, and the intent to do it properly.
This is a growth-phase business. We know what we want to build. We need someone to lead the marketing that gets us there.
The role🚀
We are hiring a Senior Marketing Manager to lead all marketing activity across Eye Emporium. You will own the brand and the marketing engine end to end: positioning, CRM, lifecycle, campaigns, ecommerce, and events. The brief is to turn a purposeful brand and a large, engaged database into sustained commercial growth — more visits, deeper relationships, and higher customer lifetime value. You will work closely with the Commercial Lead, the Managing Director, and the Creative Director. You set the marketing strategy and you execute it. This is a senior, hands-on role for someone who can think in terms of brand and revenue at the same time, and who is happiest when both are moving.
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What you'll own 🎯
CRM and customer lifetime value
This is the heart of the role. We have a large customer database with high engagement and significant untapped potential. You will turn it into our biggest growth lever.
- Build and run CRM strategy across email, SMS, and digital — to retain, re-engage, and grow the value of every customer relationship.
- Design segmented lifecycle journeys around recall cycles, life events, previous purchases, and audiology and eyecare milestones.
- Drive repeat visits, cross-sell across eyecare and hearing, and measurable growth in lifetime value.
- Treat the database as an asset to be compounded, not a list to be mailed.
Brand and positioning
Bring the "brand for good" positioning to life across every touchpoint, with the Creative Director.
- Support the B Corp application and make purpose visible, credible, and commercial — not a logo in the footer.
- Hold a consistent voice across digital, in-practice, and partner channels.
Digital and ecommerce
Own ecommerce as a growth channel: category selection, UX, conversion, and performance.
- Improve online-to-practice conversion, with a focus on eye test and hearing bookings.
- Run ongoing CRO and testing to lift revenue per visitor.
Campaigns and product launches
Lead go-to-market for new products and services across digital, in-practice, and partner channels.
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- Build campaigns that serve acquisition and revenue together.
- Align launches with suppliers, promotional calendars, and brand messaging.
Events and brand activation
Develop customer-facing events — trunk shows, screenings, community days — as genuine growth and loyalty levers.
- Connect digital reach to in-practice footfall.
Reporting
Track the metrics that matter ecommerce performance, booking conversion, retention curves, CRM ROI, lifetime value.
- Give senior leadership clear, honest, insight-led updates.
What success looks like✅
- The database becomes a reliable, growing revenue channel through CRM and lifecycle marketing.
- Measurable growth in customer lifetime value and repeat visits across eyecare and audiology.
- Higher conversion of eye test and hearing bookings from digital and in-practice prompts.
- A purposeful brand that customers understand and trust — and that B Corp certification credibly supports.
- A stronger, more engaged customer base and clearer brand visibility across London.
What we're looking for
- A track record in marketing leadership: brand, CRM, lifecycle, and ecommerce growth.
- Genuinely strong CRM expertise — segmentation, automation, lifecycle design, and the discipline to grow lifetime value from an engaged database. This is the part of the role we care most about.
- Hands-on experience with CRM platforms, performance marketing, and ecommerce.
- A commercial and analytical mind: you find the insight, then act on it.
- Comfort working across brand, commercial, and clinical teams.
- Belief in the value of a purposeful business — and the rigour to make purpose pay.
The best ideas come from a team with varied perspectives and experiences. Inclusion is core to our mission, and we're committed to building a kind, inclusive workplace where everyone is empowered to grow and succeed. 💚
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