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Location
Remote, but requirement to meet up once a month for in-person collaboration day
UK based
Role summary
Reporting to the CRO, the Senior Marketing Manager will lead day-to-day marketing for Akixi and act as the senior owner of marketing delivery across content, campaigns, launches, partner activity and events.
You will define quarterly and annual marketing priorities, deliver integrated programmes that generate partner-sourced revenue, and ensure the business has the messaging, content and commercial support needed to win in market.
This is a senior, high-autonomy role for a strong B2B technology marketer who can think strategically, execute at pace and manage multiple stakeholders, suppliers and workstreams without heavy oversight.
Key responsibilities
- Define and own the quarterly and annual marketing plan, aligned to revenue priorities, product roadmap, partner goals and company growth targets.
- Generate a steady pipeline of high-quality content, including lead-gen blogs, case studies, website copy, product communications, campaign assets and partner-facing content.
- Own go-to-market marketing for new product launches and releases, including messaging, PR support, landing pages, customer and partner communications, and launch performance tracking.
- Be accountable for the quality, relevance and commercial impact of sales enablement content, including decks, one-pagers, brochures, tutorials, walkthroughs and objection-handling assets.
- Define the partner marketing calendar, including partner webinars and podcasts, events, MDF activity, partner incentives, onboarding communications, joint campaigns and partner relationship management.
- Manage external agencies, freelancers, PR support, designers and event suppliers, ensuring output quality, delivery to deadline and value for money.
- Own the marketing budget for your area, allocate spend by channel and programme, and report clearly on performance, trade-offs and optimisation decisions.
- Build strong working relationships with sales, product, partner and leadership teams so that marketing activity is commercially grounded, well prioritised and executed with pace.
- Define practical AI-enabled workflows for content development, campaign operations and reporting, while applying strong judgement, editorial control and brand discipline.
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KPIs and metrics
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- Marketing-qualified leads and sales-accepted leads generated
- Partner-sourced leads, partner-sourced revenue and MDF performance
- Content output and impact, including traffic, engagement, case study usage and sales adoption
- Product launch delivery against deadline, quality and commercial outcomes
- Webinar and event performance, including registrations, attendance, meetings booked, follow-up conversion and ROI
- Website and digital performance on priority product and campaign pages
Skills and experience
- 5+ years’ experience in B2B technology, SaaS, telecoms or UCaaS marketing, with evidence of owning campaigns and commercial outcomes
- Strong copywriting, editing and briefing skills, with sound judgement on brand, positioning and content quality
- Experience managing agencies, budgets and external suppliers
- Strong stakeholder management skills and the credibility to challenge, influence and prioritise across sales, product and leadership teams
- Confidence using AI tools to improve speed and throughput without compromising accuracy, quality or brand consistency
- Degree or equivalent experience in marketing, business, communications or a related field
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