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Hybrid 3x a Week | London📍 | 20% Bonus + Competitive Salary
At Wagamama, food is life 🥢 and we’re here to make every bite count. With over 165 restaurants across the UK (and growing fast) we’ve been dishing up vibrant, fresh Asian-inspired flavours since ‘92. It’s all about good food, good vibes, and good company 🍜🔥
We’re looking for a Senior Marketing Manager (Brand Partnerships) + to join us🌱 ready to dive in and stir things up
Purpose
To drive guest acquisition and build long-term brand equity by identifying, securing, and executing high-profile national and local partnerships and live experiential activations.
This role focuses on commercial growth through cultural integration, managing external specialist agencies + scaling live brand moments that connect directly with the restaurant floor.
Key Accountabilities
- Proactively source, commercially assess, pitch, and negotiate contract terms with new strategic partners (national to local) to build a robust brand partnership pipeline
- Define the partnership strategy, establishing its role within wider marketing, target audience, messaging, customer journey, and alignment with brand and commercial objectives
- Build and deliver integrated Tier 1 activation plans across events, on-site experiences, branding, sampling/content capture, customer engagement, passes, and attendance
- Manage experiential and sampling agencies end to end including the pitch process, onboarding, contracting, SOW setting, and QBRs.
- Manage events end-to-end (i.e., briefing, budgeting, supplier management, campaign delivery, and PCAs).
- Establish Tier 1 KPIs and a measurement framework, then deliver post-event and end-of-season reporting across awareness, engagement, conversions, sales, Soul Club sign-ups, and offer redemptions.
- Partner flexibly with regional leadership teams to support monthly operations and share accountability for through-the-line campaign execution, media/PR agency coordination, localising brand campaigns, and tracking budget ROI.
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Key Skills + Role Requirements
- Highly organised
- Strong event and project management skills
- Commercially minded, financially literate with experience handling contract terms and rights
- Natural relationship-builder and strong communicator, able to influence partners and internal teams
- Creative thinker who challenges the status quo to build high impact cultural activations
- Experience managing external experiential, live event and sampling agencies
- Campaign management experience with a clear focus on digital, social and tracking ROI
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What’s in It for You
- 20% bonus
- Hybrid working
- Come as you are culture, with modern offices, fresh fruit and soft drinks
- £200 monthly Wagamama food allowance — enjoy all your favourite dishes on us!
- Private healthcare cover (+ partner)
- 3% pension contribution
- 25 days holiday plus bank holidays
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- Further discounts across retail, hospitality & leisure — perks that make life sweeter
- Supporting you every step of the way! Family-friendly pay: 26 weeks full pay + 13 weeks half pay for expectant or adopting parents
Nothing brings people together like great food. No matter where you’re from or who you are, you’ve got a seat at our table | Because food is the ultimate connector, and here everyone belongs
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Jessica, London
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