Six Nations Rugby
Senior Marketing Manager
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About Us
Six Nations Rugby Ltd (SNRL) is the official organising body of the annual men’s, women’s and U20s Six Nations Championships and the Summer and Autumn International Series (SNS/ANS). SNRL is also a co-owner of the new Nations Championship competition, shared with SANZAAR, which will be played on a biannual basis from 2026.
Working in partnership with its member unions and national federations in England (RFU), France (FFR), Ireland (IRFU), Italy (FIR), Scotland (SRU) and Wales (WRU), SNRL has responsibility for the commercialisation of centralised media and commercial rights and for the promotion and operation of the globally renowned Six Nations Championships, SNS/ANS, Nations Cup from 2026 and other development competitions.
The Six Nations Championship is the world’s oldest and greatest annual international rugby tournament which dates back to 1883. It consists of three highly competitive annual championships across men’s, women’s and U20s rugby. The media rights and agreed commercial rights of the SNS & ANS are also centralised, with SNRL now supporting the marketing and growth of all home-based internationals for all six unions.
SNRL is committed to promoting diversity, equity and inclusion throughout the organisation. As such, we positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender assignment, religion or belief, marital status or pregnancy or maternity/paternity.
About the role
As a Senior Marketing Manager, you will:
Responsibilities
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Strategic Campaign Leadership
- Develop, own and implement integrated marketing campaigns to elevate the Six Nations brand and drive fan growth, commercial opportunities and reach new audiences. The ability to promote assets and experiences created by our growth team, including our prestigious fantasy game, is imperative.
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Partner Deliverables
- Work hand-in-hand with our partnerships team to help ideate, coordinate and deliver marketing commercial contracts for our partners. Regular reporting and stakeholder management required.
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Brand & Content Storytelling
- Shape compelling narratives around the Championships, using rich storytelling to engage diverse markets and resonate with both core and new audiences.
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Cross-Functional Collaboration
- Coordinate closely with Commercial, Communications, Content, Insights, Brand, and Rugby teams to ensure alignment across campaigns and messaging
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Stakeholder Management
- Interface with the six National Union marketing teams (England, France, Ireland, Italy, Scotland, Wales), broadcasters, sponsors, and media partners to ensure coherent marketing activity across territories and helping them achieve their goals.
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Marketing Analytics & Insight
- Track and evaluate campaign performance using clear KPIs, ROI insight, and audience data to inform strategic refinement and demonstrate impact. Reporting on the work we do and being able to present that to key stakeholders.
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Event & Activation Support
- Work alongside teams on partner activations, launch events, matchday marketing, and fan engagement initiatives.
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Agency Oversight & Briefing
- Manage agency relationships - brief creative and media partners, oversee project delivery, budgets, and timelines.
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Reputation Management Support
- Collaborate with Communications colleagues to ensure consistent messaging, especially during live tournament periods or rapidly evolving situations.
The candidate we are looking for can demonstrate:
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Proven Experience in Sports Marketing
- A strong track record of developing and executing multi-channel marketing campaigns in a high-profile sports environment, ideally with international scope.
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Strategic Thinking with Creative Execution
- The ability to combine audience insight and brand strategy with innovative, engaging campaign ideas that cut through and deliver results.
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Commercial Acumen
- A clear understanding of the relationship between marketing and commercial growth, with experience supporting sponsorship, broadcast, and ticketing objectives.
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Exceptional Stakeholder Management
- Confidence working with senior internal stakeholders, agency partners, commercial sponsors, broadcasters, and the six National Unions, ensuring alignment and collaboration.
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Data-Driven Decision Making
- A performance mindset, with a clear grasp of how to use data, analytics, and fan insights to optimise campaign effectiveness and report measurable impact.
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Strong Project & Campaign Leadership
- Demonstrable experience leading complex marketing projects from concept to execution - on time, on brand, and on budget.
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Fan-First Approach
- An understanding of modern sports fan behaviour, media consumption habits, and how to create meaningful engagement and conversation across both digital and live environments.
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Outstanding Communication Skills
- Excellent written and verbal skills with the ability to shape compelling narratives and present ideas confidently to internal and external audiences.
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Team Leadership & Collaboration
- A collaborative and inclusive leadership style that motivates teams, encourages innovation, and fosters a high-performance culture.
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Passion for Rugby and Sport
- A deep appreciation for the values, heritage, and global potential of rugby union - and the ambition to grow the game across all levels and audiences.
Experience:
- Minimum 5 years progressive experience in marketing
- Proven track record in sports marketing (ideally rights holder experience)
- Significant experience developing and executing large-scale, multi-channel consumer marketing campaigns across digital, social, PR, and experiential activations.
- Demonstrated success in partner/sponsorship marketing, stakeholder management with multiple national or international organisations, and delivering commercial objectives through marketing.
Skills & Knowledge:
- Strong strategic thinking combined with hands-on campaign execution and creative briefing skills.
- Deep understanding of digital marketing, audience growth and segmentation, data-driven insights, and performance marketing.
- Excellent project and agency management skills with proven budget oversight.
- Commercial acumen and experience supporting sponsorship, broadcast, and partnership revenue streams.
- Outstanding stakeholder and cross-functional collaboration skills, including working with senior executives and multiple international partners.
Qualifications:
- Bachelor’s degree (or equivalent) in Marketing, Communications, Business, or a related field is preferred.
- Professional marketing qualifications (e.g., CIM, IDM) are desirable but not essential.
Personal Attributes:
- Passion for major sporting events.
- Ability to thrive in a fast-paced, high-pressure environment during Championship periods.
- Exceptional written and verbal communication skills.
- A entrepreneurial mindset.
Competitive Salary & Benefits package
Location: London or Dublin - Hybrid in the office 3 times a week
Apply via LinkedIn. Enquiries to Dani Harrison, HR Manager - People@sixnationsrugby.com
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