Bloomsbury Publishing Plc
Senior Marketing Manager, Adult Trade
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Senior Marketing Manager – Adult Trade (Campaigns & Brand Strategy) – Bloomsbury
About the Role
Are you a visionary book marketer looking to shape cutting-edge marketing campaigns for some of the world’s biggest authors?
Bloomsbury is seeking a creative, strategic, and highly motivated Senior Marketing Manager to join our Adult Trade Marketing department. In this pivotal role, you will:
- Spearhead marketing and growth strategies across our Trade list, crafting impactful campaigns that connect extraordinary books with global readers.
- Work closely with editors, publicists, sales teams, and authors to develop audience-focused initiatives that:
- Build readership
- Drive sales
- Strengthen Bloomsbury’s reputation for publishing exceptional literature.
- Shape brand strategies and author campaigns, collaborating with internationally renowned voices in fiction and non-fiction.
The Opportunity
Bloomsbury is one of the world’s leading independent publishing houses, known for its award-winning and bestselling works—from literary fiction to narrative non-fiction and major cultural publishing. We foster an inclusive, creative, and collaborative environment where fresh ideas thrive.
If you’re passionate about books and excited by the chance to shape campaigns for contemporary literary giants, this role is for you.
You’ll work across a celebrated roster, including:
- Historians & thinkers such as Rutger Bregman and Peter Frankopan
- Acclaimed novelists like Ann Patchett and Louise Kennedy
- High-profile voices including Gillian Anderson
- Marketing for some of the most exciting books in contemporary publishing
Responsibilities
As a key marketing leader, your role will encompass:
Campaign Leadership
- Create, implement, and analyse data-driven campaigns leveraging the full marketing mix (digital, print, media, events, etc.).
- Ensure campaigns cut through the noise and resonate with target audiences worldwide.
Brand & Launch Strategy
- Define and refine title positioning and author branding, aligning with global campaigns.
- Collaborate with high-profile authors and their teams to develop best-selling strategies.
Creative Direction
- Oversee high-impact consumer assets (digital campaigns, outdoor ads, social content, sales materials).
- Partner with designers, creative agencies, and media teams to execution poetic, execution-effective assets.
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Strategic Collaboration
- Foster strong relationships with publicity, editorial, and sales teams.
- Contribute to wider publishing strategy discussions (list building, acquisitions, market trends).
Partnerships & Growth
- Develop cross-promotional alliances with influencers, retailers, and brands.
- Align with international teams for cohesive global launch strategies.
Budget Management
- Work with the Head of Marketing to set, track, and optimise budgets for maximum impact.
- Identify cost-effective opportunities while adapting to market shifts.
Team Leadership
- Line manage and mentor junior team members, cultivating an ambitious, collaborative culture.
- Ensure consistent campaign execution across departmental boundaries.
Requirements
To excel in this role, you must combine creative vision with commercial sharpness, including:
Essential Experience
- Strong B2C marketing expertise within publishing, with experience in:
- Launching books by established brands/authors
- Managing debut campaigns
- Cross-promoting best-selling titles across hybrid formats (print/digital/audio)
- Balanced literary fiction and ideas-led non-fiction experience.
- Proven ability to translate creativity into commercial success.
Technical & Creative Strengths
- Exceptional copywriting and visual campaign development skills—with an eye for memorable storytelling.
- Data-driven strategy: Strong analytical, trend-spotting, and outcomes-improvement capabilities.
- Deep understanding of:
- Modern media landscapes (print/digital/social)
- Market패糟 tools (Google Analytics, social platforms, content management).
Interpersonal & Leadership
- Outstanding negotiation and persuasion skills—able to:
- Collaborate with high-profile authors.
- Align with international teams and multi-departmental stakeholders.
- Strong line management experience, with a commitment to mentorship.
- Ability to prioritise and balance competing deadlines in a fast-paced environment.
Mindset & Enthusiasm
- Unmatched passion for connecting readers with great books—you can’t wait to work with brilliant voices.
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Additional Information
Role Details
- Position: Full-time, permanent.
- Band: £39,000 – £46,300 (depending on experience).
- Location:
- Primary base: 50 Bedford Square, London, WC1B 3DP
- Hybrid-flexibility: 2 days in office (Mon/Tue), 3 days home-based (or fully office-based if preferred).
Deadline & Application
Apply via the ‘APPLY NOW’ button by 23:59 on Thursday, 16th July 2026, with:
- A CV
- A cover letter addressing how you meet the role’s requirements
Use a desktop for optimal application support.
Bloomsbury reserves the right to close the role early if applications exceed expectations.
Bloomsbury Benefits
Join one of the world’s most prestigious publishers with a competitive benefits package, including:
Working Pattern
- Flexible hybrid scheduling: 2 days in-office (Mon/Tue) or fully in-office if preferred.
Handcare & Wellness
- 25 paid days Holiday + 3.5 extra days for Christmas
- Two paid Personal Wellness Days
- Flexible Fridays: Work an extra 3h30m earlier for a Friday afternoon off
- Working Anywhere Fortnight: Up to two weeks per year working remotely as a block
Health & Finance
- Access to AXA Healthcare Private Medical Insurance
- Share Save Scheme
- Season Ticket Loan
- EAP Advice and Counselling
- Eye Care Voucher Scheme
Development & Perks
-
Free learning access to:
- LinkedIn Learning
- BookMachine Campus
- InRehearsal
- IPG Skills Hub
-
Ride-to-Work Scheme
-
Peppy Health App
-
In-house doctor
Culture & Inclusion
Bloomsbury is a truly inclusive organisation, dedicated to diversity, equity, and belonging. We strengthen our Employee Voice through:
- Staff Networks (BLB, Accessibility, Mental Health, Pride, Parent Carers, Multi-Faith)
- Mental Health First Aiders across UK offices
- Access to publishing resources
- Regular industry events
Collaboratively building a thriving community where everyone can excel.
*Children易行：*Applicants must have the legal right to work in the UK.
Bloomsbury is equal opportunities employer. We welcome applications from all backgrounds. (We’ll adjust the recruitment process as needed for accessibility—please flag any requirements with HR.)
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