Zachary Daniels
Senior Marketing Manager
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Senior Marketing Manager | Central London | Up to £70,000 plus benefits | Hospitality Sector
Zachary Daniels is partnering with a globally recognised restaurant group to recruit a Senior Marketing Manager for their London team.
This is a high impact role suited to someone from a fast paced, high volume environment such as QSR, casual dining or a multi-site consumer brand. You will take ownership of a key marketing channel across a portfolio of well-known brands, with a focus on driving commercial performance, cultural relevance and customer engagement.
Working closely with teams across Marketing, Digital, Social, CRM and Operations, you will shape strategy and deliver integrated campaigns that connect with today's consumer, particularly younger, digitally engaged audiences.
The Role
- Lead the development of a channel strategy aligned to commercial objectives
- Ensure the brand remains consistent, competitive and relevant across all touchpoints
- Support key initiatives including menu launches, pricing and value positioning
- Plan and deliver multi-channel campaigns from concept through to execution
- Own the marketing calendar and align activity with wider business priorities
- Collaborate with Digital, CRM and Operations teams to ensure campaigns land effectively online and in store
- Take ownership of channel performance across owned platforms
- Use data and CRM insight to drive segmentation, personalisation and optimisation
- Set KPIs, analyse results and continuously improve performance
- Lead partnerships, brand activations and local marketing initiatives
- Deliver culturally relevant campaigns that drive footfall, frequency and visibility
- Manage external agencies and influence stakeholders across the business
- Support and develop junior team members
- Manage budgets, forecasting and reporting with a strong commercial mindset
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What We Are Looking For
- Proven experience in a senior marketing role within QSR, hospitality, retail, leisure or another multi site consumer environment
- Experience within a high volume, fast moving brand would be highly advantageous
- Strong track record of delivering commercially impactful marketing campaigns
- Experience across CRM, owned channels and performance marketing
- Confident stakeholder manager with experience leading agencies and complex projects
- Commercially focused, data driven and comfortable making decisions based on insight and performance
- Strong understanding of campaigns that resonate with younger, digitally native audiences
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About You
- Strategic thinker who enjoys being hands on and working at pace
- Clear and confident communicator with sound judgement
- Collaborative and relationship driven
- Proactive, resilient and adaptable in a fast-paced environment
- Passionate about brand, customer experience and measurable results
This is an opportunity to join a globally recognised hospitality brand during a period of growth and expansion.
Apply now to find out more.
Reference: BH35775
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