The Change Partners - Global talent specialists for a connected world
Senior Marketing Manager - DTC
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The Change Partners are working with an iconic DTC Brand who are hiring for a Senior Marketing Manager.
This role works with the Head of Marketing and CMO to produce strategy and execution, working with agencies in relevant countries.
Key responsibilities:
- Develop and implement Marketing, Brand, PR, and Content strategy with a strong understanding of commercial impact.
- Omnichannel ownership from strategy to execution via agency.
- Conduct in-depth market analysis to develop insight and identify growth areas and competitor positioning of the travel market.
- Create frameworks, metrics/KPIs, and reporting to ensure strong execution and ROI.
- Oversight of execution of campaigns, ensuring fit for local audience, preferences, and delivery within budget.
- Partner cross-functionally with Online, CRM, Media, Partnerships, and Commercial.
- Budget management split across local markets.
- Partner with external marketing agencies.
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Your background:
- At least 5 years within omnichannel marketing.
- Track record of leading strategy/execution, with demonstrable commercial impact.
- Experience with internal and external (agency) teams, being hands-on and strategic.
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