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Senior Marketing Manager
Techoraco – Senior Marketing Manager
Built on the exceptional foundations of six leading event and community brands, Techoraco integrates over 25 years of industry expertise to shape innovative digital infrastructure marketplaces across fibre, towers, data centres, and global markets.
As a long-standing, trusted provider of high-impact events, Techoraco has fostered connections among leaders from more than 150 countries through flagship series such as:
- ITW
- Metro Connect USA
- Capacity Middle East
- Datacloud Global Congress
- Capacity Europe
Our large-scale events (1,000–6,000+ attendees) span five continents, blending content, exhibitions, networking, and exclusive gatherings. The Senior Marketing Manager plays a key role in shaping these events by driving paid attendance, refining brand positioning, and maximising delegate and sponsorship revenue.
About the Role
The Senior Marketing Manager is a strategic leader responsible for:
- Developing and executing innovative marketing strategies to achieve attendance and revenue targets.
- Elevating the event’s brand profile while ensuring alignment with market positioning and target audiences.
- Crafting data-driven communication strategies to optimise delegate acquisition and sponsorship engagement.
This pivotal role demands a strong foundation in event positioning, branding, digital marketing, and commercial strategy, with a focus on measurable impact.
Core Responsibilities
Strategic Marketing Planning
- Create and oversee an end-to-end strategic marketing plan aligned with business objectives.
- Leverage audience insights, competitor analysis, and market trends to design a multi-channel approach.
- Align marketing initiatives with commercial targets, ensuring alignment with ** ச operational goals**.
Event Positioning
- Define and articulate the unique value proposition of high-profile events in competitive markets.
- Develop positioning statements, messaging frameworks, and differentiation strategies.
- Target priority audience segments to maximise paid and high-quality attendance.
Brand Development & Stewardship
- Oversee the consistent execution of brand identity across all channels (digital, print, social, experiential).
- Ensure all communications reflect the event’s core values, personality, and brand promises.
- Drive emotional resonance to foster brand loyalty and affinity.
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Pricing Strategy
- Collaborate with commercial and finance teams to optimize ticket pricing, promotions, and yield strategies.
Integrated Campaign Management
- Lead data-driven marketing campaigns across:
- Digital (paid social, search, display)
- PR and advocacy
- Content and storytelling
- Email and partnership initiatives
- Drive the attendance funnel: from awareness → consideration → conversion → post-event advocacy.
- Leverage proven tactics to ensure sustained engagement.
Target Setting & Performance Monitoring
- Define clear KPIs, including ticket sales, engagement rates, and ROI.
- Utilise analytics platforms to track and optimise performance in real time.
- Adjust strategies proactively to achieve attendance goals.
Stakeholder Collaboration
- Work cross-functionally with engineering, sales, finance, and operations teams.
- Manage external agencies and internal stakeholders for seamless coordination.
Customer Journey Optimisation
- Map the entire delegate journey: from initial touchpoint to post-event advocacy.
- Identify friction points and opportunities to enhance conversion and satisfaction.
Market Research & Audience Insights
- Commission and interpret audience insights, competitor analysis, and industry trends.
- Identify motivators, barriers, and triggers for attendee purchase decisions.
Budget Management
- Develop and manage marketing budgets efficiently to maximise ROI.
Content & Storytelling
- Guide the creation of engaging, persuasive content that aligns with event themes.
- Highlight headline speakers, unique experiences, and ROI benefits to drive registration.
- Craft value-led messaging that emphasises exclusive opportunities and exclusive access.
Risk Management & Contingency Planning
- Proactively identify potential risks to attendance objectives.
- Develop contingency plans to mitigate challenges.
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Key Requirements
Education & Experience
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 7+ years of progressive marketing experience, with a proven track record in large-scale events (1,000+ attendees), preferably in a B2B environment.
Skills & Expertise
- In-depth knowledge of event positioning, branding, pricing, and communication strategies.
- Proven ability to develop value propositions that drive measurable sales impact.
- Exceptional communication skills (written and verbal), with an aptitude for persuasive storytelling.
- Highly analytical, proficient in interpreting data to inform decision-making.
- Experience in multi-project management and cross-functional collaboration.
- Strong ability to create high-impact, action-driven campaigns in competitive markets.
- Experience working in matrixed environments and managing agency relationships. Adroit at influencing without formal authority.
- Mastery of digital tools: marketing platforms (Google Ads, Meta Ads, CRMs), email automation, and social media.
- Familiarity with emerging martech solutions is an advantage.
- Passion for live experiences and a nuanced understanding of event dynamics.
Benefits
Work Environment
- Minimum 3 in-office days per week (agreed schedule with the team).
- Discretionary gifted days, including an official birthday off.
Remuneration & Perks
- Competitive salary and industry-leading benefits:
- Company pension scheme
- Private healthcare options
- Employee Assistance Programme (EAP)
Support & Growth Opportunities
- Flexible work arrangements and holiday benefits.
- tuition assistance, continuing education resources.
- Organisational commitment to equal opportunity and diversity.
Diversity Commitment
Techoraco upholds equal employment opportunities, prohibiting discrimination or harassment based on race, colour, religion, age, sex, national origin, disability, genetics, genetic information, veteran status, sexual orientation, gender identity, or any other protected characteristic.
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