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RotaCloud

Senior Marketing Manager

York
Posted 24 days ago
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Senior Marketing Manager

We're looking for a Senior Marketing Manager to build and run the marketing engine that drives customer acquisition, pipeline growth, and conversion.

In this role, you'll lead marketing delivery across all channels, turning brand strategy into high-performing campaigns that generate pipeline and acquire customers. You'll take full ownership of social, content, website, and CRM, ensuring everything runs efficiently, consistently, and with clear commercial impact.

This is a hands-on role for someone who's equally comfortable setting direction and getting things done. You'll build and optimise the systems and processes that make marketing scale, work closely with our Head of Brand, and be the driving force behind performance, conversion, and growth.

If you're a results-driven marketer who thrives in a fast-moving environment and wants real ownership, we'd love to hear from you.

What You’ll Be Doing

Drive Pipeline Growth Plan and execute marketing campaigns that generate qualified pipeline and customer acquisition Improve trial acquisition, conversion rates, and overall marketing effectiveness Optimise channel mix and marketing investment to maximise return Support sales pipeline generation through coordinated campaigns and initiatives Own Marketing Channel Performance Develop and manage marketing activity across social, content, website, lifecycle marketing, and paid channels Ensure marketing activity is delivered consistently and aligned to business priorities Balance short-term performance objectives with long-term brand growth Lead Content & Social Execution Own content planning and delivery across key channels Manage content production cadence and social media execution Ensure messaging remains consistent with brand positioning Balance always-on content with campaign-driven activity Improve Website Performance & Conversion Own website performance and optimisation Improve conversion across key customer journeys Manage testing, experimentation, and CRO initiatives Ensure website experience aligns with customer needs and brand standards Build Marketing Operations Establish systems, processes, and reporting that enable marketing to scale Maintain CRM and marketing automation effectiveness Create visibility through clear reporting and performance insights Build a predictable and reliable marketing operating rhythm Lead and Develop the Team Manage and support content and marketing team members Set clear priorities, expectations, and accountability Improve team performance and delivery quality over time Create an environment focused on ownership, learning, and results You’ll Thrive In This Role If You

Reasons to use Rodeo

I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?

Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.

Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.

Start with a chat, not a search bar

Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.

P

Graduate Consultant — 2026 Scheme

PwC·London, UK
£35,000/yr

Why you're a good match

Strong

Your economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.

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It searches the market for you

Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.

Why you're a good match

You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.

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Strong

Experience fit

Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.

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Strong

Only hits

No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.

Have strong organisational and executional capability Are able to balance strategic thinking with hands-on delivery Are commercially minded, focused on pipeline and performance outcomes Use data effectively without over-indexing on short-term signals Are someone who communicates clearly and coordinates across teams Can maintain focus and prioritisation under pressure

What We're Looking For

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5+ years’ experience in B2B marketing, ideally in SaaS or SMB-focused businesses Proven experience managing multi-channel marketing execution Strong understanding of performance marketing, content, and lifecycle marketing Experience owning or contributing to website optimisation and CRO Experience with CRM and marketing automation platforms Track record of improving marketing efficiency and performance Experience managing and developing team members Comfortable operating in a scaling, resource-constrained environment

What’s in it for you?

A competitive salary + bonus structure depending on experience Hybrid flexible working - need to drop the kids off at school? No problem 34 days holiday (inc. BH's with a length of service increase to 41) & options to buy and sell Discretionary bonus Private healthcare Paid lunch break Enhanced family-friendly benefits £500 per year to spend on learning and development Eye health support Paid time off for volunteering Fortnightly work events, monthly department lunches, bi-annual company events And if this wasn’t enough, we have plenty more, less exciting, but equally useful benefits!

Where you’ll be working

This is a hybrid role with 2 days a week spent in our open-plan office in the centre of historic York and the flexibility of working in your own home.

What are you waiting for?!

Don't worry if you don't meet all of the criteria - we work with people, not CVs. So if you think you'd be a valuable addition to our team, please get in touch.

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Skills

B2B Marketing
SaaS
Multi-Channel Marketing
Performance Marketing
Content Marketing
Lifecycle Marketing
Website Optimisation
CRO
CRM
Marketing Automation
Team Management
Data Analysis
Campaign Execution
Social Media
Customer Acquisition
Pipeline Growth

Location

York, England, United Kingdom

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