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Senior Marketing Manager
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Senior Marketing Manager
Senior Marketing Manager – B2B Events | Gaming Sector
£45,000 +20% bonus | Hybrid working | 3 days in the office
About the Role
A brilliant B2B events business in the gaming space is seeking a Senior Marketing Manager to drive engagement, registrations, and attendance across their portfolio of B2B gaming conferences.
This opportunity is perfect for someone with strong event marketing experience, who can deliver high-impact email campaigns, refine audience segmentation, and drive commercial outcomes through data-driven insights.
Core Responsibilities
- Plan, execute, and optimise email campaigns across multiple B2B gaming events.
- Craft engaging, conversion-focused copy tailored to registrations and attendee engagement.
- Segment audience data and tailor messaging for diverse demographic groups.
- Oversee campaign timelines and deadlines across live event cycles.
- Track and analyse KPIs (open rates, click rates, conversions) to refine performance.
- Conduct A/B testing on subject lines, campaign flows, and messaging.
- Collaborate closely with marketing, content, and commercial teams to align strategies.
- Support audience growth and long-term engagement strategies for the gaming portfolio.
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Key Requirements
Must-have experience includes:
- B2B events marketing with a focus on delegate acquisition and registration campaigns.
- Strong hands-on email campaign management, particularly in the B2B events sector.
- Exceptional copywriting skills and attention to detail.
- Proven ability to analyse and act on data to improve campaign performance.
- Experience managing multiple live event campaigns under tight deadlines.
- A commercially minded, proactive approach.
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Why This Role?
Ideal for professionals who:
- Enjoy the tactical intricacies of email marketing but also want direct influence on commercial success.
- Understand the speed and demands of the events industry.
- Are passionate about working in a fast-growing gaming sector.
- thrive on analysis, testing, and continuous optimisation.
Experience in B2B event email campaigns is essential. See full details for more.
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