Senior Marketing Manager, OrangeDoor

Our Company OrangeDoor, an Unbridled company, is an award-winning events and experience agency that enables brands to create meaningful impact and growth through events. We work globally with some of the world’s most respected, innovative and successful organisations, helping changemakers inspire and influence, brands grow their businesses, and leaders transform industries. Our work spans strategic events, exhibitions and experiential marketing campaigns delivered across international markets.

Job Purpose The Senior Marketing Manager is responsible for driving OrangeDoor's marketing activity, brand visibility and lead generation efforts. Working closely with the Head of Growth, CEO and wider leadership team, the role will translate business priorities into structured marketing activity across content, campaigns, CRM, website, industry presence and employee advocacy. This role combines strategic planning with hands-on delivery, ensuring marketing activity remains visible, consistent and commercially focused.

Key Responsibilities

1. Strategy, Planning & Commercial Alignment Translate commercial objectives and growth priorities into clear marketing plans and activity calendars Partner with the Head of Growth and leadership team to identify opportunities that support brand awareness, pipeline generation, and account growth Ensure marketing investment and effort remain aligned to business priorities and measurable outcomes
2. Agency Management & Campaigns Manage and provide strategic direction to two external agencies: a PR and communications partner, and a content marketing partner (social media, newsletters, blogs, case studies) Brief, manage, and quality-control all agency output to ensure it is on-brand, commercially relevant, and delivered to schedule Own the delivery of integrated campaigns across channels, maintaining a consistent and engaging presence across all touchpoints Support the development of sales materials, credentials, and collateral to strengthen commercial opportunities
3. CRM, Lead Generation & Growth Marketing Manage marketing activity within the CRM platform, including audience segmentation, nurture campaigns, and lead engagement journeys Support account-based marketing (ABM) initiatives for target clients and growth opportunities Own marketing-led campaigns that contribute to pipeline development, monitoring performance to improve lead quality and conversion
4. Digital, Website & Performance Own the ongoing management and development of the OrangeDoor website, including SEO and content optimisation Monitor and report on marketing performance across campaigns, channels, and digital platforms Manage marketing budgets, ensuring clear return on investment and value from all spend Provide regular insight and recommendations to the leadership team, linking marketing activity to commercial outcomes
5. Brand & Industry Presence Maintain and evolve the OrangeDoor brand, ensuring consistency of messaging and visual identity across all outputs Identify and coordinate industry awards, events, and speaking opportunities that support OrangeDoor’s profile and reputation Support employee advocacy initiatives that encourage teams to represent the OrangeDoor brand externally Essential Skills 5+ years’ experience in a marketing role, ideally within a B2B, agency, events or professional services environment Proven experience managing external agencies or suppliers, with the ability to brief, direct, and hold partners to account Strong experience across content marketing, digital marketing, CRM and email marketing platforms Experience managing websites, SEO activity, and digital marketing performance Strong stakeholder management skills, with experience working closely with senior leaders and influencing decision-making Excellent written communication and copywriting skills Data-driven approach: confident analysing campaign performance and using insights to improve activity Desirable Skills Experience within an events, experiential, creative or agency environment Exposure to Account-Based Marketing (ABM) approaches Familiarity with WordPress or similar CMS platforms Experience using LinkedIn paid campaigns, Google Ads or other digital advertising platforms Additional Information