Charities Aid Foundation (CAF)
Senior Marketing Manager - Retention (FTC)
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What you will do
The Senior Marketing Manager – Retention is responsible for driving customer lifetime value across CAF’s individual, corporate and intermediary audiences.
This role focuses on retaining, engaging and growing existing customers, delivering upsell and cross-sell opportunities through high-impact content, campaigns and customer journeys. You will lead the development of end-to-end customer lifecycle strategies, with a particular focus on onboarding, re-engagement and dormancy, ensuring customers realise the full value of CAF’s products and services.
This is a highly strategic and hands-on role requiring strong leadership, data fluency and collaboration across product, digital, product and customer teams.
As our Senior Marketing Manager – Retention you will:
- Develop and deliver CAF’s customer retention strategy across key audiences and product lines
- Own and optimise marketing across the retention lifecycle including onboarding, upsell, cross-sell and dormancy.
- Own retention performance measurement and reporting.
- Partner with product, propositions and digital teams to support the launch of new products and services.
- Lead customer readiness activity, ensuring customers understand, adopt and engage with new propositions.
- Line manage and develop a high-performing team, fostering a positive, collaborative and inclusive culture
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Who we are looking for
This role is for you if you have experience of working in customer retention, lifecycle marketing or CRM marketing or have relevant transferable skills and are keen to make a difference to society.
We are looking for:
- Experience in customer readiness or go-to-market support for new products and services.
- Proven track record in upsell and cross-sell campaign delivery with strong experience in email marketing, content marketing and integrated campaigns
- Deep understanding of customer journey mapping and lifecycle optimisation
- Advanced capability in data analysis, reporting and visualisation, with the ability to translate data into action
- Experience managing and developing teams, with strong leadership and people management skills
- Excellent stakeholder management and communication skills
What CAF offers as an employer
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At CAF you will receive:
- Permanent hybrid ways of working where roles allow
- Six weeks holiday plus bank holidays per year
- A wide range of development opportunities to support personal and professional growth
- Pension scheme with better-than-market employer contribution options
- Social impact benefit schemes
About CAF
At Charities Aid Foundation we accelerate social progress by providing essential connections between donors, charities and communities.
We safeguard and deliver vital donations, offer expert advisory services and financial products to donors and charities, and provide tailored charity banking through our award-winning bank CAF Bank.
Our purpose is to enable a better landscape for giving and a fair and sustainable future for all.
If you are interested in joining us as our Senior Marketing Manager - Retention and being part of an organisation who are people focused and are “Together Building Opportunity” please click on the apply button and you will be redirected to CAF jobs portal where you can find out more about the position and apply.
We would love to hear from you!
Job Reference: CH227(b)
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