Proofpoint
Senior Marketing Manager UKISA
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Senior Marketing Manager UKISA
About Us
Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.
How We Work
At Proofpoint, you’ll be part of a global team that breaks barriers to redefine cybersecurity, guided by our BRAVE core values:
- Bold in how we dream and innovate
- Responsive to feedback, challenges, and opportunities
- Accountable for results and best-in-class outcomes
- Visionary in future-focused problem-solving
- Exceptional in execution and impact
Senior Regional Marketing Manager — UK, Ireland & South Africa
The Role
We’re seeking a successful Regional Marketing Manager for the UK, Ireland, and South Africa. You’ll be the key liaison between regional sales and marketing, owning the regional marketing plan and representing the full marketing scope to regional sales leaders.
This is the connective role that bridges marketing and sales in the region. You’ll bring a strong understanding of Account-Based Marketing (ABM) and digital strategies, guiding both strategy and execution as needed.
Your Day-to-Day
- Own the regional marketing plan across demand generation, channel, events, and field, holding yourself accountable for quarterly and annual targets/budget (UK & Ireland as priority; SA support without primary focus).
- Be the single point of contact between marketing and regional sales leadership, ensuring alignment by translating sales priorities into actionable programs.
- Partner with the ABM Director to execute account-based programs in the region, guiding and supporting operational plays.
- Fully own Proofpoint regional events—from concept to follow-up, covering:
- Concept & format design
- Venue selection
- Content planning
- Invites & execution
- Post-event follow-up (e.g., Proofpoint Conference, Executive Roundtables, CISO Dinners, Field Events)
- Lead partner marketing programs, working with resellers and strategic partners to co-design and co-fund campaigns driving channel pipeline.
- Integrate with the digital team to run campaigns (e.g., webinars, content syndication, paid media, email) aligned with regional objectives.
- Tailor EMEA corporate campaigns locally and coordinate with agencies as needed.
- Participate in regional sales meetings (mid-market and enterprise) quarterly, reporting on program effectiveness.
- Collaborate with Product Marketing & PR to refine messaging for the regional audience.
- Develop cross-sell, upsell, and competitive take-out programs to expand market presence.
- Provide quarterly reports on program responses, Marketing Qualified Leads (MQLs), and marketing’s contribution to pipeline—capitalising on data insights rather than passive reporting.
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What You Bring
- Proven B2B marketing experience in SaaS, cloud, or IT security, with a mix of strategy and hands-on execution.
- Deep knowledge of Modern B2B Marketing (A-B-M) and a pragmatic approach to bridging strategy and operations.
- Comfortable integrating AI into daily workflows—we’ve actively modernised our marketing with AI, prioritising colleagues with this mindset.
- Sales leadership confidence: ability to hold past rationale with regional leaders while credibly avoiding marketing priorities.
- Strong event execution background—you don’t just attend events, you build and run them from inception.
- Demand generation mastery across the full funnel: digital, social, content creation, webinars, paid ads, and field engagement.
- Channel marketing experience in resellers and partnerships, with preference for success in co-funded initiatives.
- Salesforce proficiency—required for all roles in this pipeline.
- A creative, challenging mindset: questions the default and brings bold new ideas to the table.
- Resilient drive to adapt and thrive in a fast-paced industry.
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Location & Travel
- Based at our Reading, UK office.
- Expect ~20% travel (UK and Ireland primarily).
Why Proofpoint?
At Proofpoint, we’re investing in an exceptional career experience with:
- Competitive compensation
- Comprehensive benefits
- Career development on your terms
- Flexible work environment
- Annual wellness + community outreach days
- Always-on recognition for contributions
- Global collaboration and networking opportunities
Our Culture
Our culture is built on values fostering belonging, purpose-driven work, and every individual’s success:
- Encourages diverse backgrounds, experiences, and perspectives.
Need support during application? Contact: accessibility@proofpoint.com
Interested? Apply now! Submit your application (with supporting docs) at Proofpoint Careers. We value your candidacy—it’s our pleasure to explore it together.
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