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Department: Marketing
Employment Type: Permanent
Location: London, UK
Reporting To: Marketing Director
Description
We see a world where we all contribute to a thriving planet and together, we are a collective force for good. Planet Mark is a sustainability certification which recognises outstanding achievements, encourages action, and builds an empowered community of like-minded individuals. We work with businesses to rigorously measure their carbon footprint and social value, engage their staff and supply chain to unlock their knowledge and drive passion for change, and communicate their progress to build a positive brand. We help businesses put a purpose at the heart of their organisation that brings social, environmental, and economic considerations together.
As the marketing function continues to evolve, this role is expected to play a key part in building and leading the Growth Marketing capability.
The Senior Marketing Manager – Growth Marketing will play a critical role in driving pipeline growth, lead generation, demand generation and Account-Based Marketing (ABM) initiatives across the business. Reporting to the Marketing Director, this role will be responsible for developing and executing integrated growth marketing programmes that generate qualified leads, accelerate prospect conversion and support commercial growth objectives.
What that means day to day
- Develop and execute data-driven growth marketing, demand generation and ABM strategies to drive qualified leads, pipeline growth and revenue opportunities.
- Partner with Sales and Marketing leadership to deliver effective go-to-market campaigns, product launches and targeted account engagement programmes.
- Own CRM and marketing automation activity, including lead management, segmentation, nurture campaigns, customer journeys and pipeline reporting.
- Lead website and digital marketing performance, optimising SEO, paid media, email marketing, conversion rates and user experience to maximise ROI.
- Analyse campaign performance, customer insights and market trends to identify growth opportunities and continuously improve marketing effectiveness.
- Build strong relationships with internal stakeholders and external agencies, ensuring alignment to commercial objectives, budgets and business growth plans.
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What you’ll need to be successful
To be successful in this role, you'll bring proven B2B marketing experience with a strong focus on growth marketing, demand generation and pipeline creation. You'll be confident delivering targeted campaigns, including ABM programmes, and using CRM and marketing automation platforms to drive lead generation, nurture prospects and improve conversion. A data-driven approach, strong digital marketing expertise and the ability to collaborate effectively with Sales and key stakeholders will be essential, alongside excellent communication, project management and relationship-building skills.
What you'll get in return
We have a hybrid workplace policy, where you will work from the office 3 days per week.
Personal Health & Wellbeing / Benefits
We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work and below are some of the perks and benefits we offer:
- Enhanced Parental Leave
- Generous annual leave, with the option to buy additional days
- Healthcare Plan
- Annual Giving Day – an extra day to give back to yourself or your community
- Cycle-to-work Scheme
- EV Salary Sacrifice Scheme
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Future Planning
- Pension scheme with employer contributions
- Life Assurance – 3X base salary
- Rewards Program – access to discounts and cashback
- LinkedIn Learning License for upskilling & development
Interested but don’t feel you meet all the requirements?
Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we do consider where an individual might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us!
Bring Your Whole Self To Work.
We are proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.
What You Can Expect If You Apply
- A response to your application within 15 working days
- An interview process consisting of:
- An initial discovery call with the recruiter
- A first stage interview via Microsoft Teams
- Additional interview (likely face to face) with the stakeholders you’ll be working with closely in the role
We’re keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.
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