The Senior Marketing Officer

The Senior Marketing Officer is responsible for planning, delivering and evaluating the charity's day-to-day marketing activity, campaigns and fundraising appeals to support the delivery of the charity's strategic objectives and income targets.

The post holder will have excellent project management and communication skills, be highly organised and demonstrate exceptional attention to detail. They will work collaboratively across teams to deliver high-quality marketing activity that engages supporters, strengthens both charity brands and drives fundraising performance.

The role is a 12-month FTC, with the potential to become permanent, and is primarily based at the charity’s head office at Birmingham Children’s Hospital, with the requirement to also occasionally work from Birmingham Women’s Hospital alongside some remote and out of hours working.

The Senior Marketing Officer plays a key role in delivering successful fundraising products and offline marketing campaigns which increase public awareness of both charities, strengthen brand identity, grow supporter engagement and maximise income.

This is a hands-on role suited to an ambitious marketing professional who thrives in a fast-paced environment and enjoys managing multiple projects simultaneously.

Your Skills And Passion Will See You

• Plan, deliver and evaluate day-to-day fundraising campaigns and products alongside the Marketing Manager, maximising reach, supporter engagement, brand advocacy and income generation.
• Support the development, delivery and evaluation of major fundraising campaigns and appeals alongside the Marketing Manager, ensuring they maximise engagement, stand out from competitors and drive income.
• Act as a brand champion for both charities, providing internal and external guidance on brand identity, messaging and the application of brand guidelines across all marketing materials.
• Drive marketing innovation by collaborating with colleagues across the charity to develop, deliver and evaluate new campaigns and fundraising products, ensuring they meet agreed objectives and attract and retain target audiences.
• Produce and manage creative briefs for external agencies, while overseeing the internal creative briefing process to ensure projects are prioritised, scheduled and delivered on time and within budget.
• Manage ad hoc design requests using Adobe InDesign, Photoshop and Canva, ensuring all assets meet brand standards and organisational requirements.
• Represent Marketing on cross-departmental project groups, ensuring donor stewardship is maximised across campaigns and that all marketing materials are approved in line with brand guidelines, key messages and strategic direction.
• Work closely with the PR team to develop and maintain a high-quality case study database, ensuring appropriate consent, confidentiality and safeguarding procedures are followed.
• Analyse marketing performance against agreed KPIs, preparing reports and recommendations to inform future activity and drive continuous improvement.
• Coordinate supporter surveys and focus groups to gather insight, evaluate marketing effectiveness and inform the development of new fundraising products and campaigns, working collaboratively with the wider Marketing and Communications team.