Clarion Events
Senior Marketing Operations Manager, EMEA (Campaign Operations)
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Senior Marketing Operations Manager, EMEA (Campaign Operations)
Senior Marketing Operations Manager, EMEA (Campaign Operations) Join Clarion Events in shaping the future of marketing operations for global campaigns
About the Role
Marketing Operations lies at the heart of driving success at Clarion Events—bridging strategy, data, and execution to transform customer engagement. As the Senior Marketing Operations Manager, EMEA (Campaign Operations), you’ll lead our centralised campaign function, ensuring scalable, efficient delivery that aligns with commercial goals.
This is a high-impact leadership role for someone passionate about operational excellence, automation, and optimising the full marketing lifecycle. You’ll own campaign planning, build, Q&A, and execution, leveraging a growing tech stack (Salesforce, Pardot, Qualified, AB Tasty) to elevate performance across multiple shows.
Key Responsibilities
Leadership & Strategy
- Define and execute a best-in-class campaign operations strategy, embedding world-class practices.
- Manage a high-performing team, setting clear priorities and standards for delivery excellence.
- Align campaign execution with business objectives, ensuring every showcase delivers measurable engagement and ROI.
Operational Excellence & Scalability
- Design and implement standardised, scalable processes for campaign planning, build, testing, Q&A, and execution.
- Drive efficiency by automating workflows, reducing manual effort, and accelerating speed-to-market.
- Own prioritisation of campaign workloads, improving workflows for both Essential and Enhanced shows.
- Foster a culture of continuous improvement, testing, and innovation.
Campaign Delivery & Execution
- Lead end-to-end campaign setups: automation (email, conversational), asset creation, website optimisation, and personalisation.
- Ensure on-brand, on-time, and on-pulse delivery—conforming to best practices while allowing flexibility for agile campaigns.
- Maintain rigorous quality assurance processes, guaranteeing accuracy, consistency, and high standards across all outputs.
- Lead complex builds: segmentation, automated journeys, and dynamic content to deliver tailored experiences.
Marketing Technology & Automation
- Optimise use of marketing automation platforms (Pardot) and champion adoption of tools like Qualified and AB Tasty.
- Identify data-driven opportunities to automate processes, improve engagement, and boost marketing conversion rates.
- Partner with Data & Analytics to ensure accurate tracking, attribution, and seamless cross-platform data flow.
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Optimisation & Enablement
- Embed a test-and-learn methodology, advocating for A/B testing, prospect segmentation, and journey optimisation.
- Empower marketing teams with clear frameworks, documentation, and best practice guidance.
- Reduce dependency on manual execution through scalable, repeatable playbooks.
Our Candidate
We’re looking for a strategic, collaborative leader who embodies our five Marketing Operations principles:
In the end, it’s Marketers who realise these principles avoiding success.
- Data Steward – A guardian of customer data, leveraging its power to fuel growth and better insights.
- Automation Expert – Mastery in unlocking platform capabilities to break manual bottlenecks.
- Commercial Connector – Connecting teams across functions through data, insights, and alignment.
- Insight Obsessed – Driven to uncover hidden patterns and refine strategies based on findings.
- Voice of Customer – Utilising both quant and qualitative feedback to shape customer-centric processes.
Attributes:
- Proven leadership experience in marketing technology, CRM (especially Pardot), or campaign automation, including managing multi-tool stacks.
- Expertise in optimising cross-functional workflows; matrix structures with tight stakeholder alignment.
- Proactive mindset with a balance of process rigor and agility, aspiring for hybrid operating models.
- Unshakable dedication to operational excellence, balancing speed with accuracy and scalability.
- Advanced problem-solving leaning toward automation; well-equipped to introduce user-friendly solutions.
- Thrives in high-pressure environments driven by external show schedules, clear target KPIs, and collection deadlines.
Requirements
Experience:
- 5+ years in managers-led marketing operations, campaign management, or demand generation roles.
- Hands-on expertise with marketing automation (Pardot/Marketo), CRM, and analytics tools (Salesforce or equivalent).
- Portfolio demonstrating optimisation of campaign workflows, automated segment triggers, or data syncs.
- Experience in matrix organisations with execution under pressure (ideal for adrenaline-focused environments like ours).
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Behaviours:
- A drive to embody trust, care, and adaptable leadership to empower teams in a growing, fast-moving business.
- Understands how to pad logical reasoning while balancing investment changes—anticipating pushback and ensuring alignment while managing multiple priorities.
About Clarion Events
We celebrate 70+ anniversary of delivering market-leading global events with PASSION, CARE, IMAGINATION, and TRUST. Our passion for revolutionising customer experiences aligns with our purpose to make every interaction count.
Our vision is to reign as the market leader in customer satisfaction—through creatively delivered value and inventive ideas.
Blackstone-backed with AEO Energy Investment LLP, Clarion Events maintains a division that focuses on fair, transparent, and democratised internal communication and growth.
Equal Opportunities Statement
Clarion Events wholeheartedly embraces diversity, inclusion, and equal opportunities. Our aim is to maintain a rich tapestry of backgrounds, perspectives, and skills that makes our diversity in talent impactful.
We will:
- Recruit the absolute, outstanding marks regardless of background or identity.
- Select employees purely on skills, qualifications, and merit.
- Embodied the norms of inclusion in character leadership and equal pay approaches.
Why Join Clarion?
With 25+ paid days off (plus celebration leave), mental health day offs, and summer hours, we’ll support your success while rewarding you in ways you earn.
Beyond time off, you’ll benefit from: ✦ Pension schemes ✦ Private medical insurance and cashback ✦ Access to MYNDUP: our unique Wellbeing Library and Mental Health programmes ✦ ** Employee privileges, Seasonal gifts to cycle schemes plus year-end celebration leave** ✦ Luxury on-site gym + free eyesight tests & flu vaccinations— incorporation costs, built into your benefits.
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