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Senior Marketing Specialist
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We are seeking an experienced Senior Marketing Specialist for our client, a leading European manufacturing company based in the Ellesmere Port area. This hands-on operational role will interface regularly with the International Marketing team, and locally with a Senior Marketing Executive. The role has a strong focus on performance-led digital marketing, driving brand awareness, lead generation, and customer acquisition, while ensuring marketing investment delivers measurable ROI.
About the job
🌳Senior Marketing Specialist
📍Ellesmere Port (Hybrid)
💸What You'll Get
- £43k basic
- 25 days annual leave + Bank Holidays
- Company pension scheme
- Company laptop and phone
- Hybrid working
🧭Role & Responsibilities
- Own and deliver the digital channel planning
- Act as the internal digital subject-matter expert
- Identify opportunities for selective non-digital marketing activity
- Manage performance through hands-on operational marketing activity
- Drive continuous optimization of lead generation
- Monitor campaign effectiveness and adjust investment to maximize ROI
- Continuously improve the end-to-end digital customer journey
- Own digital reporting and performance dashboards
- Analyse customer behaviour and campaign performance
- Collaborate with international teams to localise content effectively for IE and UK markets
- Manage relationships with external digital agencies and technology partners
- Set clear KPIs, evaluate agency performance and drive continuous improvement
- Work cross-functionally with Sales, Engineering, Customer Care, IT, and Finance
- Ensure alignment between local and international marketing strategies
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📋Skills & Experience Required
- 5+ years’ experience in a digital or performance marketing role
- Proven experience managing PPC and paid social campaigns with measurable ROI
- Experience managing agencies and external partners
- Strong understanding of analytics platforms (GA4, Looker Studio or similar)
- Familiar with CRM systems – HubSpot experience advantageous
- Commercially minded with strong performance focus
- Data driven decision maker
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