The AA
Senior Marketing Strategy & Planning Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Company Description/ Business Unit
Location: London (hybrid working 3 office days per week)
Employment Type: Permanent, full time
Additional Benefits: Annual Bonus, Cash-Car Allowance & Private Medical Insurance
Think the AA is just about roadside assistance? Think again.
For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Senior Marketing Strategy & Planning Manager means you'll play a crucial role in our success and be part of this exciting motoring journey.
Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.
This is the job
As our Senior Marketing Strategy & Planning Manager, you'll help shape and coordinate marketing strategy across a complex, multi product organisation. Working closely with senior leaders across Marketing, Product, Digital, Insight and Commercial teams, you'll bring together competing priorities into integrated marketing plans that drive growth, strengthen our brand and deliver great customer outcomes.
This is an exciting opportunity for someone who enjoys working at the intersection of strategy, planning and execution. You'll thrive in a collaborative, matrix environment, influencing stakeholders across the business, championing customer led decision making and helping ensure our marketing investment delivers maximum commercial impact.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What will I be doing?
- Lead the development and delivery of integrated marketing strategy and planning across multiple business units and products.
- Translate commercial priorities into clear, measurable marketing plans that align with wider business objectives.
- Build strong relationships with senior stakeholders to align priorities and influence decision making across a complex matrix organisation.
- Drive annual and quarterly marketing planning, ensuring activity is prioritised effectively and delivers maximum value.
- Use customer insight, market trends and performance data to identify opportunities and shape future marketing activity.
- Continuously improve marketing planning processes, governance and collaboration across teams.
What do I need?
- Experienced with developing and delivering marketing strategy and planning within a larger-scale complex multi-product organisational environment or partnering with larger enterprise clients in an agency environment.
- A broad marketing background with a strong understanding of integrated marketing and how different channels work together to deliver commercial and customer outcomes.
- Proven ability to influence and build trusted relationships with senior stakeholders, navigating multiple business units and competing priorities within a matrix organisation.
- Able to use customer insight, market trends and performance data to identify opportunities and shape strategic marketing decisions.
- Commercially minded, with experience translating business objectives into clear, measurable marketing plans that drive growth.
- Strong communication and collaboration skills, with the ability to bring people together, simplify complexity and influence decision making at all levels.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Benefits
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
Plus, so much more!
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location