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Gen25

Senior Marketing Technology Consultant

London
Posted about 2 months ago
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Gen25 has been a leading Business & Technology Consulting partner for almost 20 years, delivering value to customers like Quooker, de Bijenkorf, Corendon, Celestyal Cruises and many others. We’ve built our company in the Netherlands and the United Kingdom with the expertise and dedication of our motivated team of consultants. We’re looking forward to expanding this team with an experienced Senior Marketing Technology Consultant.

As a Senior Marketing Technology Consultant you’ll be expected to provide strategic and technical marketing advisory to our customers. You’ll be capable of taking business goals and transforming them into marketing roadmaps and then executing on your own plans. This is a technology-focused role, and therefore there is an expectation that you are appropriately capable in the marketing technology field and appropriate products and/or solutions.

Day-to-day expectations Strategic advisory: Partner with clients to translate business goals into actionable Marketing roadmaps that can be executed by you or the wider Gen25 team. Client leadership: Act as a trusted advisor, managing senior stakeholders and bridging the communication gap between marketing, IT and other departments. Platform architecture: Lead the implementation and optimisation of marketing technology platforms like Salesforce Marketing Cloud and Salesforce Data360 (Data Cloud). Technical execution: Design and implement best-practice, scalable marketing solutions to ensure high-performing, data and value-driven marketing outcomes. Marketing data orchestration: Support wider marketing data-related initiatives by advising best practice and taking into account project and customer strategic goals. Delegate and coach: Appropriately delegate work to the wider Marketing Consulting team and support with coaching junior team members.

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I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?

Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.

Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.

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Graduate Consultant — 2026 Scheme

PwC·London, UK
£35,000/yr

Why you're a good match

Strong

Your economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.

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Why you're a good match

You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.

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Experience fit

Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.

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Job Requirements 3+ years relevant marketing technology experience Demonstrable strategic marketing experience Certification and proven experience in Salesforce Marketing Cloud Engagement (SFMC). Proven data analytics or business intelligence experience. Understanding and/or experience with marketing performance measurement platforms or tooling e.g. Salesforce Marketing Intelligence. Experience with CRM platforms e.g. Salesforce Sales and/or Service Cloud. Ability to quickly adapt to changing plans, new people, new environments and technology.

Nice to haves Salesforce Data360 (Data Cloud) consultant certification. Basic-intermediate scripting (such as HTML, CSS, JS, Ampscript, SQL) skills. Experience in other marketing technology platforms. Experience in (marketing) AI tools.

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Who are we? At Gen25, we’re driven by a deep passion for technology and building strong, lasting customer relationships. We believe business can be done differently—personal, down-to-earth, and always with a focus on quality. As an ambitious and fast-growing company, we’re continuously expanding, with a strong focus on the Netherlands and the UK. Every day, we strive to challenge ourselves and improve in everything we do. We’re proud to work at Gen25, and we hope you will be too. Our culture encourages personal development, with a dedicated training budget for everyone. We also place high value on work-life balance and flexibility, creating an environment where people can thrive both professionally and personally. Team spirit is important to us. We regularly come together to celebrate milestones and strengthen our connections through social gatherings. And of course, you’ll enjoy working at our stunning office in the historic Metal Box Factory, located in the heart of Southwark’s creative district.

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Skills

Marketing Technology
Strategic Advisory
Client Leadership
Platform Architecture
Technical Execution
Marketing Data Orchestration
Salesforce Marketing Cloud
Data Analytics
Business Intelligence
CRM Platforms
Salesforce Sales Cloud
Salesforce Service Cloud
Scripting
Marketing Performance Measurement
AI Tools

Location

London, England, United Kingdom

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