About the Role

The Specialist Works Differentiation: The world is obsessed by small start-ups or the largest corporates. Most UK media agencies serve the top 100 spending clients or niche start-ups. The Specialist Works is different—we focus exclusively on marketers at entrepreneurial brands, mature beyond the chaotic startup phase but far from the slow pace of large corporates.

Our Clients: We serve privately-owned businesses (often PE-backed or founder-led) and small-to-mid-cap public enterprises. These brands compete against established rivals, disrupting traditional markets to fight for growth.

The three core challenges our clients share—and that define us—are:

• Consumer-centric: Customer acquisition is mission-critical to their success.
• Company-driven: Lean, highly ambitious organisations sprinting towards growth.
• Category-defying: Often outspent, they must outmanoeuvre competitors and challenge established paradigms.

Job Title: Senior Exec (Out-of-Home & Print Media)

Role Overview Join The What’s Possible Group as a dynamic Senior Exec in our Out-of-Home (OOH) & Print Media team. This opportunity is ideally suited to a mid-level professional poised to lead OOH and Print campaigns within integrated media strategies. The role is 80% OOH-focused, with 20% Print campaigns—including magazines, newspapers, and direct mail.

Your responsibilities will span:

• Hands-on media planning, buying, and campaign management for OOH (roadside, rail, underground), with cross-discipline Print oversight.
• Collaboration with clients, stakeholders, and vendors to ensuring on-time, on-budget delivery and performance-driven outcomes.
• Strategic growth within offline media, blending innovation with bespoke expertise in OOH and Print.

Key Responsibilities

• Campaign Execution:
  • Plan, execute, and manage end-to-end OOH and Print campaigns, including roadside, rail, underground, door drops, direct mail, magazines, and newspaper inserts.
  • Ensure timely, budget-aligned delivery, meeting performance KPIs under strict deadlines.
• OOH Expertise & Strategy:
  • Advise the team and wider agency on OOH best practices, helping clients achieve optimal outcomes with targeted media spend.
• Client Ownership:
  • Serve as the primary point of contact for clients, translating their objectives into innovative OOH and Print strategies. -Align campaigns with broader marketing goals, integrating OOH/Print with digital and creative assets.
• Vendor & Negotiation Management:
  • Negotiate favourable rates with publishers, ticketed media owners, and suppliers, securing premium placements while maximising value.
• Data-Driven Optimisation:
  • Monitor campaign performance, analyse ROI metrics, and deliver actionable insights (e.g., PCA, MBR, QBR reports).
  • Use insights to iterate strategies and proactively recommend performance-enhancing strategies.
• Budget Control:
  • Oversee post-campaign budget audits, ensuring efficient spend allocation and cost reductions.
• Business Development Contributions:
  • Support new business pitches with _channel-specific insights, audience audience strategies, and campaign storytelling.
• Industry Innovation:
  • Stay ahead of trends in OOH and Print, testing new formats and techniques to elevate client engagements.