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Senior Medical Copywriter
Location
Hybrid (1 day a week in either Dentsu’s or Client's central London offices)
Reports to
Global Creative Partner, EMEA
Background
Tag are part of the Dentsu Network, a leading creative and media organisation that supports many of the top 100 brands worldwide. The client have been working with Tag for the past 9 years with an expansive scope of work across Design, Commerce and Expert Marketing. Their portfolio of local and global power brands includes Sensodyne, Pronamel, Paradontax and Polident in the oral health category with the OTC side of the business supporting Voltaren, Otrivin and Panadol. The role supports the current Expert team consisting of 3 designers working across a broad range of marketing channels.
Requirements of the role
As a Medical Copywriter you’ll be responsible for navigating and deciphering scientific language and translating this into compelling, emotive copy for a range of professional medical audiences. You will have strong scientific knowledge and be confident communicating with clients that have medical experience and backgrounds.
You will need to have an active interest in healthcare marketing, trends, competitor landscape and able to translate this understanding into commercially focused creative work of the highest standard. Projects will span across categories with outputs ranging from concepts, long and short copy for digital and social channels, EDA’s, Portal content and email comms. You’ll also support copywriting for global marketing events and conferences throughout the year.
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We’re really looking for a self-starter, someone who wants to be involved in defining the brief, working directly with client's Expert category stakeholders and closely with the design teams across a multitude of projects. You’ll be happy managing your time, communicating with the team and meeting your client’s expectations and deadlines.
Key responsibilities
- Interpret scientific data relating to a product and translate this information into the context of compelling promotional stories
- Inform colleagues of the science behind products, and be able to contribute towards medical-related discussions with clients
- Comfortably write persuasive copy of all lengths
- Find stories in data and tell those stories in everyday language
- Guide channel, message and tone-appropriate copy for all audiences and media types, from conception to completion
- Confidently present work to clients and colleagues
- Work alongside designers and Project Management to inform the creation of engaging and accurate visual presentations
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Skills and Experience required
- At least 5-7 years of experience in medical copywriting, in the healthcare marketing and communications sector
- Bachelor's degree or equivalent in a scientific field (biology, medicine) and/or communications
- Proficiency in all Microsoft products
- Professional attitude in interactions with co-workers and clients; must be team-oriented
- Good organisational and superior attention to details
- Excellent interpersonal and communication skills, both oral and written
- Must be a self-starting, independent and innovative individual capable of looking at old problems in new ways
- Possess an understanding of product lines, their features and benefits, marketing objectives, and the competitive environment in order to contribute significantly to the creative team
- English mother tongue or strong writing fluency in English
Measures of Performance
- Quality of copy output
- Time management on projects
- Reputation with internal team
- High customer satisfaction scores
Ethical Employer Statement
“As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.”
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