Butter & Crust
Senior Meta Ads Creative Strategist
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Butter & Crust
Butter & Crust is a fast-growing weekend breakfast subscription business. We deliver fresh sourdough, pastries, and breakfast extras to customers’ doorsteps before 9 am every weekend.
We’re hiring a hands-on Meta Ads Creative Strategist to help us make better paid ads, faster. 📈🥐
Please only apply if you have made creative for paid Meta ads before.
We’re growing through paid advertising and want to get much sharper with the creative going into the account. This role is about turning real product stories, customer moments, founder ideas, London food culture, reviews, and AI-assisted creative into ads that people actually stop for, understand, and act on. 🎥⚡
This is not a “post nice things on Instagram” role. It is also not a pure video editing role.
It’s a paid social creative role. You’ll be making short-form videos, statics, carousels, UGC-style edits, and AI-assisted ad concepts for Meta, Instagram, and TikTok, then using performance data to decide what to make next.
You’ll be thinking in hooks, angles, offers, objections, proof, reasons to buy, and next iterations.
We care about hooks, angles, speed, volume, and learning. We would rather have 10 good, testable ads than one polished brand film.
You’ll own creative production for paid social, including:
- Editing short-form Meta ads from founder footage, product clips, customer content, and UGC-style material 🎬
- Creating simple, effective static ads, carousels, and product-led creatives
- Writing and testing hooks, headlines, captions, overlays, and ad copy ✍️
- Turning customer reviews, testimonials, product benefits, and objections into strong ad concepts
- Thinking in paid social angles: first order offer, bakery run, before 9 am delivery, weekend ritual, customer proof, subscription reassurance, and reasons to buy
- Repurposing existing assets into multiple hooks, openings, formats, and iterations
- Creating variations from winning ads rather than constantly starting from scratch
- Using tools like Claude, ChatGPT, Higgsfield, Runway, Midjourney, Kling, Magnific, Photoshop AI, Canva, and CapCut to move faster and create more variations 🤖
- Building AI-assisted workflows for concepting, storyboarding, scripting, image generation, video generation, and creative testing
- Planning small content shoots, shot lists, and founder/customer content prompts when needed
- Building a library of hooks, angles, testimonials, product claims, objections, and reusable assets
- Working closely with the media buyer to understand what is performing, what is fatiguing, and what to make next 📊
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Experience:
- [MUST HAVE] Made paid social creative for Meta, ideally for ecommerce, DTC, food, hospitality, local delivery, or subscription brands 🚀
- Understanding how creative affects CTR, CPA, CAC, conversion, and creative fatigue
- Editing short-form ads quickly and cleanly
- Writing simple, natural hooks that feel human rather than over-polished
- Creating statics in Canva, Figma, Photoshop, or similar
- Understanding why people buy, not just what looks good
- Using performance data to shape creative decisions
- Taking one idea and turning it into multiple testable ad variations
- Working in fast-moving, high-output environments
Bonus points for:
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Your very own career expert that helps elevate your application to the next level.
- Strong taste in food, home, mornings, lifestyle, or local London content 🥖
- Examples of ads you made that actually ran in paid social accounts
- Confidence explaining the hook, angle, test, and next iteration behind an ad
- Confident use of generative AI tools, especially for ad concepts, image-to-video, product scenes, storyboards, and rapid creative variations
- Comfortable taking a rough idea and turning it into five strong ad concepts quickly
- A genuine love of very good bread and pastries 😋
The Package
- 💸 Salary: £30,000-£40,000 full-time equivalent, depending on experience
- 🏡 Workplace: Our office is a 10-minute walk from Battersea Power Station, with flexibility for WFH
- 🕒 Working arrangement: Open to freelance, part-time, or full-time to start
- 🤖 Frontier AI Max plans and credits to support your AI-assisted output
- 🥐 Perk: A free weekly Butter & Crust subscription
PSA: This is a hands-on, high-output paid social role. If you like moving fast, making lots of creative, testing what works, and seeing your work directly drive growth, you’ll love it here.
To apply, please send:
- Your CV or portfolio
- 3–5 examples of paid social creative you’ve personally made or heavily edited
Please send paid social examples, not just organic Reels, TikToks, YouTube edits, or polished brand films.
Feel free to attach a link to your CV or email examples to zac+creative@butterandcrust.com
View our Candidate Pack for This Role:
https://drive.google.com/file/d/1DstejGl1tH_O7yYw3PwIE_DxS9pPAHA9/view?usp=sharing
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