All About Food Ltd
Senior National Account Manager
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Role Overview
We’re looking for a commercially sharp, highly resilient and relationship-led Senior National Account Manager who can take ownership of major retail and wholesale customers, turn insight into action, and lead cross-functional teams to deliver strong commercial outcomes.
This role will suit someone who is energised by pace, complexity and accountability; someone who can balance strategic thinking with brilliant execution, challenge constructively, and build trust quickly with customers and internal teams.
If this sounds like you, we’d like to hear from you.
Apply here: Senior National Account Manager - All About Food
Where and How You'll Work
This is a full-time, office-based role in Central Manchester, alongside travel to customer sites across the UK&I. Travel may include client meetings, presentations, product tastings, and customer activations. The role is expected to be office or client-site based five days a week.
You’ll report to the Sales Controller and work closely with colleagues across Brand, Category, Operations, and Finance to deliver an exceptional customer experience and maximise commercial opportunities.
Attributes You'll Bring
- Relevant experience from FMCG, wholesale, retail, or consumer goods, and you use that experience to make thoughtful, commercially grounded decisions.
- You take ownership without waiting to be asked, follow through on commitments, and are comfortable being accountable for outcomes.
- You stay calm and resilient when priorities change, using good judgement to keep momentum and bring others with you.
- You build trust quickly by listening well, communicating clearly, and adapting your style to customers and colleagues.
- You are confident enough to challenge constructively, ask better questions, and offer a point of view even when the answer is not obvious.
- You turn insight into action, using data, shopper understanding, and category knowledge to solve problems and spot opportunities.
- You work well through others, creating clarity, aligning cross-functional teams, and helping people move towards a shared outcome.
- You are curious, proactive, and keen to keep learning, while contributing positively to the energy and success of the wider Sales team.
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What You'll Be Trusted to Do
- Own and develop key customer relationships, which may include major retail and wholesale customers.
- Represent the business professionally and operate with strong commercial judgement, ensuring activity remains aligned to GSCOP, Competition Law, and Brand Owner Contracts.
- Build and deliver customer plans that support both our commercial goals and the customer’s objectives. Use a consultative selling approach, supported by strong category, shopper, and consumer understanding, across areas such as:
- JBP management
- Account meetings
- NPD listings and management / Range review process
- Brand days
- Winning new customers, including potential Retail & Wholesale opportunities where relevant (Business Development)
- Promotional planning in line with guidelines
- Manage the detail brilliantly, ensuring account administration, analysis, forecasting, and reporting are completed accurately and on time, including:
- Templates and plans
- Financial analysis and reporting including Trade Process
- NPD set up
- Performance analysis
- Promotional proposals, analysis, and reporting
- Volume forecasting through S&OP process
- New Line Forms
- Lead the annual budgeting and business planning process for your customer(s), working closely with your Finance Business Partner.
- Continuously look for better ways of working, make recommendations for improvement, and play an active, vocal, and constructive role within the Sales team.
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